Amanda R. González, Mba Email and Phone Number
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Amanda R. González, Mba personal email
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I am an MBA graduate of Boston University's Questrom School of Business with a passion for marketing, market research, and brand management. I am a naturally creative change agent who reinforces her ideas with a keen understanding of analytics. I am most interested in the beauty and CPG industries and have held numerous consultancy roles on projects for companies including Sephora, Anastasia Beverly Hills, Kat Von D Beauty, Ben and Jerry's, and Stanley Black and Decker.
Sharkninja
View- Website:
- sharkninja.com
- Employees:
- 3637
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Consumer Insights Lead - HaircareSharkninjaUnited States
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Director, Strategy And Thought LeadershipEc Scott GroupNew York, Ny, Us -
Head Of Corporate Branding & Thought Leadership | Founding Team MemberLuxe Beauty Groupe Jan 2023 - Present -
Director, Strategy And Thought LeadershipEc Scott Group Jul 2021 - PresentDarien, Connecticut, Us
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Brand Manager, Us FragrancesRevlon Inc. Oct 2019 - Jul 2021New York, Ny, Us -
Global Associate Brand Manager, New Brands And Businesses: Love Beauty & Planet And SustainabilityUnilever May 2019 - Jul 2019Blackfriars, London, Gb• Brand lead for global rollout of LBP (Unilever's millennial-focused natural and sustainability-driven brand) to 50 countries through innovation and strategic planning, as well as business case analysis and forecasting.• Identified new growth opportunities for the brand in terms of trending formats and product innovations in personal care and beauty.• Created, designed, and presented presentations outlining brand updates, innovation opportunities, and strategic recommendations for business growth. -
Global Associate Brand Manager, Experiential Bath Brands & SustainabilityUnilever Jul 2018 - May 2019Blackfriars, London, Gb• Developed competitive market analysis strategy to uncover opportunities in the bath category. Led consumer research initiatives, analyzed qual and quant, and identified spaces for brand differentiation.• Designed brand strategy for two incubated bath brands, including concept, proposition, competitive advantage/point of differentiation, sell books, target consumer segments, and product launch plan.• Worked as part of an agile brand development team• Leveraged beauty (mass and prestige) expertise in trends and formats to educate brand development and differentiation
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Manager, Makeup Industry Analyst, BeautyThe Npd Group Jan 2018 - Jul 2018• Category expert responsible for overseeing analysis of data (POS and consumer) and remaining abreast of industry developments (retail, social, technology, and trends). Collaborated with and presented to client audiences from industry leaders including L’Oreal, Coty, and LVMH.• Led consultative insight driven projects rooted in consumer path to purchase that presented brand clients with actionable in-store and online innovations to support redesign of brand experience.• Identified digital best practices, brand-specific strategies, and brand-aligned partnerships through best practice analyses, trend detection, retail store visits, and market intelligence.• Managed collaboration with cross-functional teams (ex. food and apparel) to identify cross-industry retail insights and consumer trends.
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Specialist, Makeup Industry Analyst, BeautyThe Npd Group Jul 2016 - Dec 2017
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Brand Management And Marketing Mba Intern | Kat Von D BeautyKendo Brands, Inc. Jun 2015 - Aug 2015San Francisco, California, Us• Developed brand innovation strategy and business plan for one of the fastest-growing brands in Sephora’s history as it moved from brick and mortar to a digital experience.• Led market analysis of makeup artistry competitive landscape and identified consumer trends via focus groups. Translated insights into artistry program, digital, and technological recommendations presented to senior leadership. Artistry program launched March 2018.• Partnered cross-functionally to outline marketing plan and creative brief for global launch based on white space opportunities. Collaboration led to innovative street art campaign, social media competition, and e-commerce site. -
Executive Assistant To The Chief Of Anesthesiology And Chief Medical OfficerMass. Eye And Ear Aug 2012 - Jul 2014Boston, Ma, Us• Designed a digital process for managing physician and nurse scheduling, reducing inefficiencies and time in the scheduling process.• Established thorough consult procedure with surgical offices to streamline efficiency in the preoperative process and improve quality of care for patients. -
InternNational Urban League Jun 2012 - Aug 2012New York, Us• Intern director of marketing division of the “Occupy the Vote” summer intern project and developed presentation including campaign video (http://www.youtube.com/watch?v=oxiR51ZlvAQ).• Collaborated with other interns to develop marketing campaign “Resist the Silence” for use at the Annual Conference in New Orleans.
Amanda R. González, Mba Skills
Amanda R. González, Mba Education Details
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Questrom School Of Business, Boston UniversityMarketing And Organizational Behavior -
Boston UniversityBusiness And Economics Track
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Instituto Internacional In Madrid, SpainStudy Abroad
Frequently Asked Questions about Amanda R. González, Mba
What company does Amanda R. González, Mba work for?
Amanda R. González, Mba works for Sharkninja
What is Amanda R. González, Mba's role at the current company?
Amanda R. González, Mba's current role is Consumer Insights Lead - Haircare.
What is Amanda R. González, Mba's email address?
Amanda R. González, Mba's email address is ag****@****oup.com
What is Amanda R. González, Mba's direct phone number?
Amanda R. González, Mba's direct phone number is +161730*****
What schools did Amanda R. González, Mba attend?
Amanda R. González, Mba attended Questrom School Of Business, Boston University, Boston University, Instituto Internacional In Madrid, Spain.
What are some of Amanda R. González, Mba's interests?
Amanda R. González, Mba has interest in Marketing And Brand Management, Outdoor Enthusiast, Corporate Social Responsibility, Cosmetics/beauty Industry, Health Sector Management, Avid Traveler, Operations.
What skills is Amanda R. González, Mba known for?
Amanda R. González, Mba has skills like Leadership, Powerpoint, Social Media, Public Speaking, Ear, Event Planning, Data Analysis, Market Research, Strategic Planning, Strategy, Anesthesiology, Microsoft Office.
Who are Amanda R. González, Mba's colleagues?
Amanda R. González, Mba's colleagues are Olympus Kinte, Jessica Palmer, Jair Espinosa, Nicholas Varjabedian, Leanne Edwards, Benjamin Reiffarth, Zachary C..
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