Amanda R. González, Mba Email & Phone Number

United States

New York, Ny, Us

Darien, Connecticut, Us

New York, Ny, Us

Blackfriars, London, Gb

• Brand lead for global rollout of LBP (Unilever's millennial-focused natural and sustainability-driven brand) to 50 countries through innovation and strategic planning, as well as business case analysis and forecasting.• Identified new growth opportunities for the brand in terms of trending formats and product innovations in personal care and beauty.• Created, designed, and presented presentations outlining brand updates, innovation opportunities, and strategic recommendations for business growth.

Blackfriars, London, Gb

• Developed competitive market analysis strategy to uncover opportunities in the bath category. Led consumer research initiatives, analyzed qual and quant, and identified spaces for brand differentiation.• Designed brand strategy for two incubated bath brands, including concept, proposition, competitive advantage/point of differentiation, sell books, target consumer segments, and product launch plan.• Worked as part of an agile brand development team• Leveraged beauty (mass and prestige) expertise in trends and formats to educate brand development and differentiation

• Category expert responsible for overseeing analysis of data (POS and consumer) and remaining abreast of industry developments (retail, social, technology, and trends). Collaborated with and presented to client audiences from industry leaders including L’Oreal, Coty, and LVMH.• Led consultative insight driven projects rooted in consumer path to purchase that presented brand clients with actionable in-store and online innovations to support redesign of brand experience.• Identified digital best practices, brand-specific strategies, and brand-aligned partnerships through best practice analyses, trend detection, retail store visits, and market intelligence.• Managed collaboration with cross-functional teams (ex. food and apparel) to identify cross-industry retail insights and consumer trends.

San Francisco, California, Us

• Developed brand innovation strategy and business plan for one of the fastest-growing brands in Sephora’s history as it moved from brick and mortar to a digital experience.• Led market analysis of makeup artistry competitive landscape and identified consumer trends via focus groups. Translated insights into artistry program, digital, and technological recommendations presented to senior leadership. Artistry program launched March 2018.• Partnered cross-functionally to outline marketing plan and creative brief for global launch based on white space opportunities. Collaboration led to innovative street art campaign, social media competition, and e-commerce site.

Boston, Ma, Us

• Designed a digital process for managing physician and nurse scheduling, reducing inefficiencies and time in the scheduling process.• Established thorough consult procedure with surgical offices to streamline efficiency in the preoperative process and improve quality of care for patients.

New York, Us

• Intern director of marketing division of the “Occupy the Vote” summer intern project and developed presentation including campaign video (http://www.youtube.com/watch?v=oxiR51ZlvAQ).• Collaborated with other interns to develop marketing campaign “Resist the Silence” for use at the Annual Conference in New Orleans.

Master Of Business Administration (M.B.A.), Marketing And Organizational Behavior

Bachelor Of Arts (B.A.), International Relations And Affairs, Business And Economics Track

Study Abroad