Amanda Rice Email & Phone Number

Portland, Oregon, United States

Corpus Christi, Texas, United States

• Develop and execute digital, social, and public relations strategies for five dealerships (Mercedes-Benz, Infiniti, Nissan (2) and Subaru).
• Work with multiple vendors over 4 brands and 5 dealerships to ensure marketing and public relations initiatives are communicated effectively and consistently across all channels.
• Audit third party leads to evaluate performance, evaluating data from both vendor and dealer systems.
• Successfully earn media coverage for dealership events, philanthropy initiatives and business thru media relationships, press releases and media advisories.
• Create social media content – shoot/edit photography and videos and write OEM compliant content - for all five dealerships (Facebook, Instagram, Twitter) multiple times per day. Doubled Facebook engagement within eight.
• Optimize websites' user experience, write and edit SEO content, increased lead conversion to 60%.

Jacksonville, Florida Area

• Developed key client partnerships, including seamlessly overseeing workflow, building strong relationships, learning clients' business and developing and delivering key presentations to client and Dealer Principals.
• Worked closely on-site with client to ensure advertising, digital buys, search and sponsorships were increasing dealership traffic.
• Wrote professional business correspondence and produced reports detailing updates.
• Supervised development and performance of advertising plans for 41 Southern Region markets in accordance with client's objectives.
• Managed budgets for all 41 Regions, ensuring paid media was generating results and within budget. Making cuts when necessary and discussing with client.
• Consulted with account team and media planning team to ensure goals and assets were aligned to support client's needs.

Jacksonville, Florida Area

• Developed key client partnerships, including seamlessly overseeing workflow, building strong relationships, learning clients' business and developing and delivering key presentations to client and Dealer Principals.
• Worked closely on-site with client to ensure advertising, digital buys, search and sponsorships were increasing dealership traffic.
• Wrote professional business correspondence and produced reports detailing updates.
• Supervised development and performance of advertising plans for 41 Southern Region markets in accordance with client's objectives.
• Managed budgets for all 41 Regions, ensuring paid media was generating results and within budget. Making cuts when necessary and discussing with client.
• Consulted with account team and media planning team to ensure goals and assets were aligned to support client's needs.

Jacksonville, Florida

• Developed, wrote and edited clear and concise content for clients in Healthcare and B2B industries.
• Created content calendar to schedule social content for agency, posting multiple times a week to increase awareness and engagement.
• Collaborated with marketing and design teams to develop and plan newsletter content, layout and style. Including agency news, new products and educational material relating to agency services.
• Edited and approved all content flowing to website, approving multiple pieces a day.
• Utilized analytics and site metrics to determine areas of improvement.
• Conducted editorial meetings with staff members to collaborate and review proposed suggestions for website content, blogs, newsletter and social media.

Torrance, California

• Worked closely with top tier media daily to ensure positive media coverage, and appropriate distribution of press materials.
• Counseled leadership, executives and internal clients on sales, local/national regulations and policies, and market trends, wrote briefing documents, key messages, and corporate Q&As.
• Briefed leaders, executives, and internal clients for upcoming announcements with key messages and QA documents to prepare for questions from media.
• Managed and prioritized media requests; coordinated top tier media interviews; briefed executives and associates and developed corporate Q&A and key messaging for distribution monthly to ensure consistency.
• Contributed to positive coverage in print and broadcast top tier media outlets, including CNN, Fox, CNBC, Bloomberg, Reuters, Associated Press, Financial Times, New York Times, Wall Street Journal, Fortune, USA Today.
• Acted as Toyota's internal and external spokesperson to convey messaging that supports business objectives. Issues include local and national policy changes, sales data, legal issues, dealer network and port.

Clearwater, FL

• Developed and managed B2B media relationships and pitches, which resulted in positive coverage in top tier media including, Forbes, MarketingProfs, Fox News and ABC Action News.
• Wrote press releases and created educational content to proactively pitch media outlets for agency press in local, trade and national publications.
• Booked and managed speaking events for CEO on paid basis, wrote speeches and developed PowerPoints for delivery during keynote addresses and other breakout sessions.
• Monitored and evaluated industry media coverage to create media relationships, followed journalist’s work and contributing thoughtful and relevant commentary.
• Created media reports for senior leadership on press coverage for discussion, brainstorming and to determine areas for improvement.

Beaverton, Ore.

• Managed photos and copy for multiple products and ensured accuracy, identifying issues and fixing promptly.
• Researched and filtered product information for up to 120 products; wrote long form copy for all product categories including running, golf and sportswear.
• Edited and reviewed product copy and images for production on NikeStore.com.
• Completed global site audits of more than 2,000 products and four languages on NikeStore.com, including technology, examined copy and images for style guide requirements.
• Communicated copy and image requirements and feedback to five global vendors.
• Organized and managed up to 25 translation requests at one time and communicated with stakeholders for languages: Spanish, French, Italian, German, Japanese and Chinese.

• Acted as company spokesperson and communicated with numerous media outlets at one time, provided positive, relevant content to media.
• Assisted in production of Nike's online Newsroom and internal communications website, contributing articles, blog posts and press releases.
• Created and placed strategic content for company's corporate and public relations websites, www.nikebiz.com and www.nikemedia.com; added more than 500 GB of content, including video, 360 viewer images and press releases.
• Developed and presented press coverage reports for executives and senior leaders for corporate presentations with up to 125 coverage slides for sales and other announcements.
• Created and compiled briefing books for executives for more than 10 key initiatives, including The World Economic Forum and year-end sales announcements.
• Managed media hotline and responded using key messages documents, media include New York Times, Wall Street Journal and The Oregonian.

• Secured media coverage for multiple clients ranging from the Northwest Christian to Liberty Bank
• Researched and wrote articles for newsletters and local magazines, including Open for Business and The Reform Report
• Wrote news releases for various organizations including, ShelterCare, Marion County Fire Department, Liberty Bank and Northwest Christian University
• Researched and tailored media lists with more than 50 media outlets

• Researched and identified more than 15 local media contacts for coverage of local concert series
• Wrote news releases and pitch letters for local concert series which resulted in coverage in the Eugene Weekly and The Register Guard

• Developed and managed volunteer program for five positions including, security, crowd counters, cashiers, equipment movers and program greeters
• Recruited and trained up to 20 volunteers for summer programs
• Arranged hospitality services for 10 event artists

• Created marketing materials for social service database, including pens, paper, postcards, brochures and mouse pads
• Worked with 15 board of director members to develop Web site, www.211Lane.org, postcard and brochure content