Lead Graphic Designer, Packaging And Marketing Designer
Pittsburg Ca
Pet product manufacturer based in the Bay Area. Orchestrated a comprehensive company rebrand initiative encompassing logo redesign, packaging overhaul, brand guidelines creation, and catalog development.Revamped Catalog layout and navigation structure, resulting in a 20% decrease in customer search time; streamlined update process, reducing maintenance time by 30% annually. Engineered a strategic social media campaign, overseeing message correspondence, curating compelling posts, and driving community involvement with engaging monthly contests, delivering a 35% surge in organic reach.Innovated packaging design for a diverse range of products, optimizing display for new items in alignment with brand standards; facilitated brand recognition and consistency across all packaging materials. Orchestrated a multilingual packaging redesign project involving translation, graphic design, and regulatory compliance.Produced and delivered compelling ad campaigns to 3 key publications.Managed photography and editing of product images for website and marketing materials; upheld brand standards and product presentation.Utilized Graphics programs like Adobe Illustrator, Photoshop, and Indesign. Social Media Managed Facebook, Twitter, and Instagram.