Sales and Marketing Director for sub-acute rehab facility with experience calling on hospitalists, nurse case managers, specialty physicians, home health companies and PCPs/nurse navigators. Goal oriented and results driven with a passion for helping others and being a resource for my clients. Working closely with QAPI nurse to identify opportunities and introduce new competencies for staff to improve outcomes and quality of life for patients. Successfully led administrative team to unprecedented census numbers, exceeding budget for occupancy and quality mix. Appointed by regional manager to train new sales directors in Louisville and surrounding markets. • 2018 – Exceeded census and skilled budget for 8 months of the year to generate additional $700,000 in revenue for facility.• 2019 – Exceeded budget goals for 10 months generating $800,000 in additional revenue.• 2020 – Exceeded budget goals all 12 months generating $1.2million in additional revenue.• Reached new census high 19 times between 2018 and 2020. • 2016 - recruited geriatric physician group to provide care at SNF in conjunction with Transitions in Care Continuum program.• Met with specialty physicians and PCPs to present outcome data for their client base with recent inpatient rehab stay.• Analyze industry and business trends to tailor marketing strategies and maintain credibility.• Increased brand awareness and positive messaging utilizing success stories and online media. Recognition• Maintained highest performing SNF facility for region 2018, 2019, 2020.• Collaborated with Courier Journal on COVID article which gained national attention by MSN and USA today.

Worked with retail and healthcare clients, building their brands through strategic messaging and media placement. Planned and executed multi-media hospital plans for 30 hospitals with budgets ranging from $200,000 to 1.2 million. Collaborated with franchise owners for quick service restaurants, planning monthly newspaper inserts while supporting branding with online and outdoor media. • Negotiated rates with media partners securing best value for client’s budget. • Launched 30 minute or less ER campaign across 8 B county hospitals. • Worked with franchise owners to develop local marketing strategy to enhance corporate media plans increasing sales by 10% in 2012• Monitored performance of campaigns and adjusted as appropriate based on ROI.

Planned commercial schedules for variety of clients based on target audience and cost for prime spots on cable networks. Planned and executed events at business locations driving traffic to websites and in stores.• Built and monitored commercial schedules for clients to obtain maximum reach of target audience.• Worked with cable networks to secure promotional opportunities for clients in the Louisville, Lexington, Evansville and Cincinnati markets.• Analyzed Neilson data to identify best opportunities for clients based on Sweeps Week data