Web Developer And Digital Marketing Manager
Current- Successfully enhanced Selling Power’s website with advanced HTML, CSS, JavaScript, and React.js updates, leading to a 20% increase in user engagement and a 15% boost in site speed through rigorous QA testing and cross-browser testing.- Spearheaded the development of Sales 3.0 Conference websites and virtual platforms, achieving a 30% increase in event registrations and a 25% improvement in attendee satisfaction through seamless in-person, hybrid, and virtual experiences.- Utilized GitHub for efficient project management and technical issue tracking, streamlining workflows and improving team collaboration.- Managed and published a diverse range of content on WordPress including articles, blog posts, annual lists, magazine issues, videos, media kits, webinars, and downloadable reports, which boosted site engagement by 25% and solidified Selling Power’s position as a thought leader in the industry.- Designed and executed email marketing campaigns with MailChimp and Sendy by doing A/B testing and cross-platform testing, resulting in a 30% increase in open rates and a 25% improvement in click-through rates, significantly driving higher conversion.- Created compelling graphic assets including website and email banner ads, social media content, and web page mockups with Adobe Photoshop. Edited videos with Adobe Premiere Pro for conference sessions, webinars, and virtual events, enhancing visual and content quality.- Monitored and analyzed performance metrics with Google Analytics across various digital channels including email campaigns, newsletters, social media, and websites, to inform strategic decisions and optimize marketing efforts.- Provided technical support to website users and event registrants, worked closely with the CEO, COO, and clients to align project goals, collaborated with the Senior Web Developer for technical solutions, and partnered with the Senior Marketing Manager to refine SEO and digital marketing strategies.
