•Responsible for designing, deploying, and training to $300mm of newly acquired assets in need of integration into the organization’s platform•Directed and led a team of ten deployed over seven states through new community marketing procedures•Reengineered messaging and branding strategies across new acquisitions to help create consistency and conformity with company standards•Facilitated and created branding, marketing, and advertising initiatives designed to increase lead generation and occupancy•Delivered on project deadlines, complied with company and industry requirements, and operated within budget

•Managed creative development, launch, and ongoing maintenance of official online stores, specialty stores, and auction sites by utilizing all external and internal technical resources available to further enhance, support, and improve the quality of work•Developed relationships with vendors, collegiate media properties, and roughly 40 Division I colleges nationwide •Prepared all marketing/promotional plans and was held accountable for placement of ads, email campaigns, landing pages, athletic site news releases, game/event opportunities via video boards, publications, and flyers•Coordinated special e-commerce projects which generated incremental revenue for university athletic departments•P&L responsibility of $5mm