Amanda Souter Email & Phone Number

Amanda Souter is a Founder at The Power Station Added Value Research & Brand Strategy. She possess expertise in consumer insight, brand development, digital strategy, corporate branding, market planning and 29 more skills. Colleagues describe her as "Amanda makes you think. She uses her toolkit of qualitative techniques to help unlock the real gems of insight that deliver resonance and traction with clients - whether in branding, concept testing, customer/consumer/shopper understanding or broader commercial strategy. She has an uncanny knack of getting people to talk, whatever their background. I've worked with Amanda in FMCG, B2B, technology, retail, financial services, healthcare and leisure. She remains my go-to… Show more" and "I asked Amanda to conduct a market research for a pioneering product, I wanted to launch in Europe. She was the ideal person for this project! Firstly, she perfectly tailored the research plan and approach to the needs of our business. Then, I had a chance to see her in action with focus groups and I was full of admiration for her moderating skills. In the end, we received very insightful results, which really helped us to create a great new brand. Amanda is an exceptionally talented… Show more"

Listed skills include Consumer Insight, Brand Development, Digital Strategy, Corporate Branding, and 30 others.

• Founder

  The Power Station Added Value Research & Brand Strategy