I started Gioia Creative when I was at a crossroads in my career. After 17 years in a corporate setting, I wanted to have the opportunity to focus on what I truly love: writing, marketing, strategy and simply being creative. My deep desire to be passionate about what I do and find joy in my workday is what fueled me to finally take the leap and strike out on my own. As for the tricky-to-pronounce name - it DOES have a story. Gioia (pronounced Joy-Ah) means JOY in Italian. It is also my middle name and a family name. I'm committed to embracing joy as a lifestyle. To me, that means being authentic, true to yourself, and finding meaning in what you do. With every service I provide, my goal is to leave it better than I found it by being humble, listening, filling in the gaps, and understanding my clients' stories and goals. Drawing from my own experience in leadership where I was tasked with ensuring the success of our marketing initiatives but had few resources, money, or time to accomplish the day-to-day tasks - I want to help bridge that gap for my clients. Services Overview: Writing Services - Blogs, Articles, Website Content, Advertisements, Proposals, RFPSEmail Marketing - Copy Writing, Email Formatting, Campaign Management, Follow-Up Sales StrategySales Material - Presentations, Project Profiles, Brochures, Sell Sheets, White Papers Social Media Management - Social Strategy, Profile Refresh, Content Research and creation, Graphics, AnalyticsCustom Services - Marketing Planning, Event Marketing, Project Management, Creative Coordination

As the marketing manager for Dinvy, I worked closely with a small but mighty team to get the word out about their time tracking and billing software: Dinvy Ascent! I also used Dinvy Ascent for organizing my projects and tracking my time. I'm always on the lookout for ways to streamline and organize my process. Content Creation: Responsible for copy and messaging across all channels, including email, website, blogs, social media, digital ads, product listings, sales sheets, and more.Digital Marketing: Create all assets and copy for LinkedIn and Google search, discovery, and display ad campaigns. Set up and managed LinkedIn and Facebook campaigns.Email Strategy: Responsible for developing and implementing: Cold Email campaigns, Welcome Series Automation, Product Updates, Newsletters, and ABM campaign emails. This includes writing, design, optimization, list import/setup, testing/QA, deploying the email or running the automation, and reporting on metrics. Brand/Website Management: Project Managed a brand refresh including a new name, logo, color palette, brand theme, website teardown and rebuild, and all copy and messaging. Tools Used: ChatGPT, Salesforce, Account Engagement (formerly Pardot), Semrush, WordPress, Canva, Acumbamail, Hootsuite, Mailchimp, Dinvy Ascent, Adobe Illustrator, Stripo, HotJar, CoSchedule Headline Analysis.

My main responsibility as the Vice President of Marketing at BDPros was to oversee and manage the marketing for BDPros and our clients. This role allowed me to use my passion for writing, experience with the nuances of B2B marketing, and strong leadership skills to support the sales process. - Content Creation- Email Campaign Management- Event/Webinar Promotional Marketing- Account & Project Management - Consulting/Planning- Social Media - Operations Support - Utilize: HubSpot, Zoho, WordPress, MailChimp, Grammarly, Canva

As the VP of Support Services, I was responsible to oversee the marketing, customer service & design departments. Additionally, I focused on strategic leadership initiatives to ensure the company was performing at its best - both financially and culturally. My proudest accomplishment is implementing an employee engagement initiative to improve the culture of our organization. By doing this, we were able to increase employee retention and satisfaction, improve performance and client satisfaction and achieve our revenue goals easily. Additional responsibilities below: Member of the Senior Leadership Team:- Responsible for strategic planning and execution to achieve goal of $9-11M in revenue. - Created company-wide goals and an accountability structure for the entire organization, resulting in outperforming our forecasted sales goal by 16% in 2019.Design Team Leader: - Responsible for team accountability, mentorship, goal-setting, one on ones, and performance reviews. - Re-built the design department from the ground up. - Implemented process improvements within the design department, resulting in the following: - Reduced admin time from a 40% average to a 30% average - Improved turnaround time and ensured all agreed-upon deadlines were met - Reduced specification errors by implementing a detailed spec-check process Marketing Team Leader: - Business development activity, ad placement, event planning.- Creation of a standard bid package to streamline the RFP process and increase win rate. - Development of digital assets and presentations.- Presentation/discovery meeting planning and leadership representation. - Email marketing, blog content, website updates and social media management.Transitioned the company from manual data entry & applications into one industry-specific operating system that included a CRM system, quoting, purchase order processing, job costing, and invoicing.

Transitioned to the senior leadership team and was charged with improving the overall operations of the company by updating processes and holding staff accountable.Leader of the marketing, design, and customer service teams– providing accountability, mentorship, goal-setting, one on ones, and performance reviews.Initiated and implemented a Team Structure, including setting an agenda and leading bi-weekly team meetings to review project status, hold teams accountable, and improve customer service.Updated and formalized company procedures from receipt of a project to invoicing.Developed a system to support the new logistics service offering for our company.

Coordinated, attended, and ran all company events including (3) Open Houses, numerous lunch and learn events, trade shows, networking events as well as internal staff meetings and events.Received orders from internal clients, processed to multiple vendors, expedited shipments, and communicated with clients Supported 4-5, salespeople, 2-3 project managers, and 3-4 designers totaling approximately $8.5 million in sales each yearImplemented upgrades to the process to increase customer service and internal communicationDeveloped, wrote, and coordinated the printing of an internal company newsletterStreamlined the proposal processCreated and evolved a portfolio of marketing & presentation material Initiated the re-branding of the company starting in 2008, and finalized in 2009. Initiated an e-mail marketing campaign, including information about our company, new products, as well as creating educational articles about our industry Managed the departmental marketing budget