Amanda Stonex Email & Phone Number

Auckland, Nz

Auckland, New Zealand

As the Head of Strategy and Design at Journey Digital, I lead a diverse and skilled team dedicated to crafting innovative digital solutions. Based in Auckland and expanding in London, we specialise in developing valuable products through a blend of smart, commercially-minded design thinking and strategic foresight.Our approach centres on deeply understanding our clients' business challenges and opportunities, while maintaining a profound empathy for the end user. This is achieved through rigorous, hands-on research and a commitment to user-centric design. My talented team includes experts in Customer Experience (CX), User Experience (UX), User Interface (UI), and Product Design, back up by the best Development and Quality Assurance (QA) teams in the industry.Join us at Journey Digital for an opportunity to engage in creative work that pushes boundaries and contributes to your professional growth. We are not just creating digital products; we are shaping digital futures.

Auckland, New Zealand

- Engaged to develop a digital strategy and implementation roadmap for a new private mental health clinic in Auckland - the first in a planned national rollout.- Commissioned target market research which led to a new vision statement and brand positioning.- Project managed and delivered the brand website build.- Presented and got buy-in for a digital content-led marketing strategy.

Auckland, New Zealand

I was instrumental in the successful launch of New Zealand's first digital training platform for horse and rider. We then worked on sharing this valuable digital resource with an international audience. Latest stats show we have over 10,000 subscribers, more than a million video views and have created an engaged social media community.

Auckland, New Zealand

Digital Manager for New Zealand’s largest health insurer (844,000 customers, FY16 revenues of $871million). Member of the marketing/product leadership team. Focused on business growth through strategic digital innovation, data-driven insights and customer experience.- Product Owner of customer policy and claim mobile app. Moving from servicing 8% of policyholders to the ability to service 100% of policyholders.- Product Owner of the customer-facing website. Led a transformational change to the back and front end of the customer-facing website. Roadmap moving from out-of-date technology to new CMS - Sitecore.- Product Owner of the quote web application. Led a customer-centric re-design project.- Developed a digital team within the marketing/product department.- Used the complete customer journey mapping to optimize new and existing member experience online.

Auckland, New Zealand

Contract - Digital Manager - Maternity-leave cover- Managed the digital development team of four FTEs and lead the progress of the NZ Automobile Association digital products.- Product Owner of aa.co.nz, overseeing BAU and affiliate partnerships.- Maintaining the roadmap for ongoing App development.- Product Owner of innovative user-centric Life Insurance calculator and application website for AA Life.

For seven important years, I managed the digital publication channels for Fairfax Magazines NZ.- Lead a team of four FTEs and three contract staff facilitating the integrated web development (websites, digital publications, email, video, social) of over 20 magazine brands.- Part of the senior management team for Fairfax Magazines and oversaw innovation and implementation of business, communication and administrative digital solutions.- Product Owner and Architect of the successful e-commerce site www.mags4gifts.co.nz which was used to transact on paper and digital magazine subscriptions. This digital product had over 40% year on year growth in the 5 years I was the Product Owner. It was also subsequently adapted to use across the whole Fairfax (Newspapers) portfolio.- I facilitated ‘digital champions’ to emerge in a historically print-focused organisation.

Cover while department underwent complete restructure. Handling day to day marketing communications as well as responsible for managing business development and process projects.

Working on the National Lottery, working on the biggest new product launch since the lottery started in 1994. Also responsible for overseeing the day-to-day production on various games in the portfolio

London, United Kingdom

WCRS – AD – Short term assignment working on National Lottery. (3 months)Mustoes – AD - Working on Nickelodeon and Slendertone. (3 months)Push – TV Producer - Was brought on board to produce a TV campaign for CellOne - Bermudan mobile telecommunication company. (6 weeks)

My role at Wickedweb was to help the agency and clients understand cross-platform brand communication and how best to take advantage of the opportunities presented by the web. Client achievements include advising Hill & Knowlton on company / corporate information communication. Working with European pharmaceutical company PharmaMar to profile an exciting new marine-based cancer treatment through clinical trials. Introducing Wickedweb to the TV production industry while developed and producing an ad for Extreme Sports Channel.

- Responsible for the day-to-day account management and output of the Royal Mail account. - Working with the agencies first Dot.Com clients.