Integral to development, rollout and continued adoption of "Path to Purchase" digital strategy framework across the marketing organization. It is a systematic, data-driven framework for digital campaign planning and execution at scale, resulting in quicker speed to market and better business outcomes.

Lead cross-channel activation strategy. Develop digital channel activation plans for journey-focused campaign experiences; includes social media, search engine marketing, digital display, content syndication and email channels. Map user journeys and develop media plans. Have developed process and training for leverging Salesforce Marketing Cloud. Team with Tech Enablement and marketing automation team to ensure tech meets needs and journey flows are programmed into Journey Builder as planned. Collaborate closely with Experience Design and digital channel leads in this role.

I manage the marketing-centric activity on KPMG's social media channels (LinkedIn, Twitter, Instagram, Facebook, SlideShare., etc.). I am usually tasked with lead gen, as impressions and engagement don't mean much if they don't contribute to the bottom line. I lead a small but mighty team that creates, executes and reports on social media plans for internal clients across the firm (Advisory, Tax and Audit). We also manage the firm's paid social campaigns, from planning, execution, optimization, reporting and analysis. I advise on social creative content (images, videos, gifs), working hand in hand with designers and producers to continuously improve and create compelling content. I develop and deliver social training - in person, online, and digital on demand - for all levels and functions. I also help keep the firm's social media guidelines up to date with the help of many internal groups including brand governance. I am a key player in evolving the firm's national social media strategy, and am excited for what's to come.KPMG LLP, the audit, tax and advisory firm, is the U.S. member firm of KPMG International Cooperative ("KPMG International"). Thoughts expressed here are my own.

Developed full range of marketing and sales materials in print, online and for video to strengthen brand, sales and industry share for seven niche business units. Managed quarterly email newsletters for seven business unit's eleven brands. Spearheaded content and layout re-design and A/B testing for improved engagement and interaction. Write and distribute press releases to increase the visibility of the firm through press in association journals and publications. Crafted winning entry for the American Staffing Association's national 2012 Care Award on behalf of Joulé Staffing Solutions. Oversee national tradeshow program, including logistics, communications and sponsorship opportunities, in conjunction with sales teams. Developed and implemented social media strategy and community management.

Negotiated and planned upfront, scatter and opportunistic buys for Hyundai & Kia accounts, working primarily on cable, news and syndication dayparts. Trained and mentored new and existing employees. Negotiated added value opportunities, enhancing media buys; managed added-value sponsorships, acting as liaison between planning, network and client. Pulled key information for clients through DDS and Mediabank systems. Analyzed and reported media schedules through annual posts, season to date tracking, schedules and billing reports.

Work collaboratively with two senior project managers in a newly formed Marketing Department to develop and implement strategic marketing plans for company's six niche business units. Provide high level of assistance in creating innovative marketing campaigns, newsletter, and promotional e-mail design including advertising research and recommendations.Conduct social media networks research to create client-specific social media strategies utilizing products and services offered by the company. Carry out logistic planning and recommended sponsorship, networking, and speaking opportunities. Build and cultivate long-term quality relationships with clients to provide total satisfaction as well as to generate referrals and repeat business. Administer company mobile phone, cable, and Internet accounts on multiple office locations.

Executed various administrative duties such as answering calls, filing, printing, issuing, and copying of documents for the department. Supported registration and processing of various programs, including gym memberships and non-credit classes, updating information regularly. Facilitated training and scheduled six office assistants to develop their competencies toward fulfillment of university's missions and goals. Played a vital role in developing a more efficient student employee-training program for 100+ student employees while conferring with professional staffPrimarily held responsible for reorganizing accounting documents from current and prior fiscal years

Raised brand awareness and web site traffic by launching the Google AdWord's campaign. Reported directly to the President to formulate new strategies that will ensure clients' satisfaction.Successfully remodeled daily posts on company blog that generated 8,737% more views within a four-month periodUtilized social networking and book-marking sites such as MySpace, Facebook, Digg, Del.icio.us, and Meetup.com to establish productive relationships with prospective clients