As a marketing and communications professional with over 20 years of experience, I specialize in crafting effective communication strategies that resonate with both B2B and consumer audiences. My extensive background in the healthcare industry has equipped me with a unique blend of B2B, B2C, and B2B2C expertise, allowing me to approach projects with a comprehensive perspective.My proven track record includes leading and developing marketing teams in execution of member acquisition, retention, and education campaigns as well as B2B sales enablement and lead generation strategies and assets, ensuring that all aspects of the sales cycle are supported for maximum impact.In addition, I have experience in producing content in a highly-regulated environment across various platforms including print, digital, presentations, and telemarketing scripts. My versatile skill set extends to brand management, portfolio design, copywriting, editing, vendor management, and strategy development.Throughout my career, I have honed my ability to drive successful campaigns from inception to evaluation, with a strong focus on balancing goals with available resources and aligning with measurable outcomes.Outside of work I am a half marathon and trail runner, proud boy mom, dog-lover and Diamondbacks fan.
Listed skills include Marketing, Marketing Communications, Strategy, Marketing Strategy, and 22 others.