Amanda Cornell

Amanda Cornell Email and Phone Number

Manager, Marketing Strategy and Insights @ Ally
Charlotte, NC, US
Amanda Cornell's Location
Charlotte, North Carolina, United States, United States
About Amanda Cornell

Experienced and curious marketing strategist with a passion for discovering innovative and creative solutions. Skilled in Strategy, Leadership, Market Research, Customer Insights, Creative Problem Solving, Consumer Journey Mapping, Storytelling, Digital Marketing, Search Engine Marketing (PPC), Public Speaking, Data Analysis (Qualitative & Quantitative).Inspired marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing & Economics from James Madison University and a Master of Business Administration (MBA) with a concentration in Innovation & Growth Strategies from UNC Charlotte.

Amanda Cornell's Current Company Details
Ally

Ally

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Manager, Marketing Strategy and Insights
Charlotte, NC, US
Website:
ally.com
Employees:
15048
Amanda Cornell Work Experience Details
  • Ally
    Manager, Marketing Strategy And Insights
    Ally
    Charlotte, Nc, Us
  • Ally
    Manager, Marketing Strategy & Insights
    Ally Dec 2024 - Present
    Charlotte, North Carolina, United States
  • Ally
    Senior Marketing Specialist, Strategic Media Planning
    Ally Oct 2023 - Dec 2024
    Charlotte, North Carolina, United States
  • Ally
    Senior Marketing Specialist, Advertising
    Ally Mar 2022 - Oct 2023
    Charlotte, North Carolina, United States
  • Union
    Paid Search Supervisor
    Union Jun 2021 - Mar 2022
    Charlotte, North Carolina, United States
  • Union
    Senior Paid Search Specialist
    Union Jun 2020 - Jun 2021
    Charlotte, North Carolina, United States
  • Union
    Paid Media Strategist
    Union May 2019 - Jun 2020
    Charlotte, North Carolina
  • Resolution Media
    Advertising Strategist
    Resolution Media Oct 2018 - May 2019
    Charlotte, North Carolina
  • Resolution Media
    Advertising Coordinator
    Resolution Media Jun 2017 - Oct 2018
    Charlotte, North Carolina Area
  • James Madison University
    Undergraduate Research Assistant
    James Madison University May 2016 - May 2017
    Harrisonburg, Virginia
    • Conducted research alongside a JMU professor to discover the evolution of integrated communications used in award winning advertising campaigns since 2011 • Analyzed the relationship between winning advertising campaigns and the number of touchpoints used by collecting secondary data from the Effie Awards case studies
  • Heartbeat Ideas
    Strategy Intern
    Heartbeat Ideas Jun 2016 - Aug 2016
    Greater New York City Area
    • Discovered consumer insights by evaluating digital behaviors and conducting market research for clients in the healthcare industry • Collected and synthesized campaign data through digital tools (Google Analytics) to identify trends in the healthcare space • Analyzed quantitative and qualitative responses from an ATU survey in Microsoft Excel to deliver strategic insights and recommendations to clients• Led a 4 person strategy team for a summer-long project to inform the development of an allergy relief iOS Application and Augmented Reality platform
  • Canon Usa
    Itcg Marketing Intern
    Canon Usa Jun 2015 - Aug 2015
    Melville, Ny
    • Updated market analysis of competitor’s consumer photography, on-line video learning resources and non-traditional imagine trends for the Customer Experience Innovation Division• Developed marketing and logistics for the new Canon Live Learning Long Island location which sold out 100% of scheduled workshops for the first 3 months • Designed, implemented, and analyzed attendee surveys for 4 Canon Live Learning facilities to increase workshop attendance and satisfaction by 40%

Amanda Cornell Education Details

Frequently Asked Questions about Amanda Cornell

What company does Amanda Cornell work for?

Amanda Cornell works for Ally

What is Amanda Cornell's role at the current company?

Amanda Cornell's current role is Manager, Marketing Strategy and Insights.

What schools did Amanda Cornell attend?

Amanda Cornell attended James Madison University - College Of Business, University Of North Carolina At Charlotte.

Who are Amanda Cornell's colleagues?

Amanda Cornell's colleagues are Venu Boya, Cameron Roberts, Monica Macis, Principal Bhs Rawalpindi, Dana Taylor, Charles West, Patricia Hillyer.

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