• Managed three key business lines with a cumulative annual revenue of AED 320 million ($88 million), ensuring consistent performance and profitability.• Increased sales and contribution of Private Label in Toys by 11% YoY through innovative product strategies and focused branding efforts.• Launched an E-Commerce exclusive line in Toys, contributing over 10% to online category sales, driving substantial growth in the digital segment.• Achieved record-breaking sales of AED 95 million… Show more • Managed three key business lines with a cumulative annual revenue of AED 320 million ($88 million), ensuring consistent performance and profitability.• Increased sales and contribution of Private Label in Toys by 11% YoY through innovative product strategies and focused branding efforts.• Launched an E-Commerce exclusive line in Toys, contributing over 10% to online category sales, driving substantial growth in the digital segment.• Achieved record-breaking sales of AED 95 million ($26 million) in the Back-to-School category for 2022-2023, marking the highest-ever sales in this segment.• Reduced average stockholding from AED 90 million to AED 55 million over a three-year period through effective inventory optimization and advanced supply chain analytics.• Introduced eco-friendly product lines in response to consumer trends, enhancing brand differentiation and driving sustainability efforts. Show less

• Launched e-commerce and omni-channel operations across all six GCC countries, driving AED 260 million ($70 million) in net sales, contributing 12% of total company revenue.• Introduced multiple omni-channel initiatives, including in-store kiosks, click-and-collect services, loyalty program integration with SKURAN, and augmented reality features on native apps, significantly enhancing the customer journey.• Collaborated with central IT teams to develop and integrate real-time order and… Show more • Launched e-commerce and omni-channel operations across all six GCC countries, driving AED 260 million ($70 million) in net sales, contributing 12% of total company revenue.• Introduced multiple omni-channel initiatives, including in-store kiosks, click-and-collect services, loyalty program integration with SKURAN, and augmented reality features on native apps, significantly enhancing the customer journey.• Collaborated with central IT teams to develop and integrate real-time order and inventory management across channels, providing the business requirements to enable a 360-degree view of stock levels across stores and warehouses. This improved operational efficiency, reducing delivery times by 11 hours and enhancing stock control.• Launched extended merchandise ranges of global brands, contributing over 20% to online category sales, further expanding the product portfolio beyond core business ranges.• Developed and executed data-driven digital marketing strategies, reducing customer acquisition costs to under 40 AED through effective use of SEO, PPC, and social media campaigns.• Worked closely with IT and UX teams to optimize the online user interface (UI) and customer experience (UX) across all digital platforms, resulting in an 85% improvement in conversion rates and a significant reduction in cart abandonment. Show less

-Launched and managed a marketplace platform for international merchandise, listing over 60 international vendors from SEA.-Developed an eco-system with multilingual support and dynamic forex pricing, enabling Indian product listings across international markets like the Middle East, Canada, USA, and Australia

HEAD OF MERCHANDISE AND OPERATIONS-Managed P&L for a $30 million annual GMV business, overseeing operations across Sourcing, Buying and Merchandising.-Launched over 800 brands and onboarded 5,000+ vendors on the marketplace, while developing 9 private label ranges and introducing Managed Marketplace and Just-In-Time Inventory models.-Led digital transformation initiatives to integrate online analytics with buying and marketing strategies, enhancing supply chain… Show more HEAD OF MERCHANDISE AND OPERATIONS-Managed P&L for a $30 million annual GMV business, overseeing operations across Sourcing, Buying and Merchandising.-Launched over 800 brands and onboarded 5,000+ vendors on the marketplace, while developing 9 private label ranges and introducing Managed Marketplace and Just-In-Time Inventory models.-Led digital transformation initiatives to integrate online analytics with buying and marketing strategies, enhancing supply chain efficiency. Show less

Led all Non-Apparel Categories including Footwear, Home, Bags, Luggage & Fashion Accessories • Led team of 40+ members and annual P&L of $75 million• Profile handled included Planning, Forecasting, Menu, Line Setting, Drops Planning, Vendor Tagging & Allocation, Order Placement & Tracking, Timely & Planned Distribution, Visual Merchandising, Sales-Marketing-Promotions, Re-Ordering• Developed a completely new merchandising process for managing all the… Show more Led all Non-Apparel Categories including Footwear, Home, Bags, Luggage & Fashion Accessories • Led team of 40+ members and annual P&L of $75 million• Profile handled included Planning, Forecasting, Menu, Line Setting, Drops Planning, Vendor Tagging & Allocation, Order Placement & Tracking, Timely & Planned Distribution, Visual Merchandising, Sales-Marketing-Promotions, Re-Ordering• Developed a completely new merchandising process for managing all the categories• Created each category as a separate profit center.• Formulated the season–wise merchandise menu for the category and brought in sync with the overall corporate strategy • Independently managed process re-engineering initiative to integrate Merchandise, Purchase, & Sale Plans. • Defined the Merchandise Assortment according to regions, considering the demographics variations across the country.• Introduced the HYPER MENU products for the first time in Modern Retail in India. Show less

Headed the New Business Development & Retail Strategy• Launched Apparels division as an extension of the footwear brand. Apparel to footwear sale ratio increased from 3% to 22% in two years.

A Premium Multi Brand Lingerie Chain which launched International Brands like Triumph, Felina, Berlie etc in India • As part of the Founding Employee, Appointed 9 High-Street Franchise EBO Stores in 5 Major Cities PAN INDIA including South Ex , GK 1, Khan Market, Park Street, Linking Road , Camac Street etc.• Set-up & Managed the Retail Team across All the Boutique Stores• Managed the Complete Sales across All Boutique Stores & Appointed Distribution Network Across… Show more A Premium Multi Brand Lingerie Chain which launched International Brands like Triumph, Felina, Berlie etc in India • As part of the Founding Employee, Appointed 9 High-Street Franchise EBO Stores in 5 Major Cities PAN INDIA including South Ex , GK 1, Khan Market, Park Street, Linking Road , Camac Street etc.• Set-up & Managed the Retail Team across All the Boutique Stores• Managed the Complete Sales across All Boutique Stores & Appointed Distribution Network Across Large Format Stores for 13 Shop-in-Shops Counters. Show less

India’s First Organized Retailer - A Ready-Made Shirts Only Retailer • Joined as a Sales Assistant in the Outlet Operations• Was promoted to a Store Manager & then Area Manager • Ran complete Day to Day Operations of the Stores