1. Direct and oversee all aspects of digital marketing operations, ensuring alignment with organizational objectives.2. Develop comprehensive strategies and media plans tailored to the unique needs and goals for the technology (B2B) brands.3. Craft persuasive pitches and deliver engaging presentations to prospective clients, effectively showcasing our capabilities and value proposition.4. Maintain proactive and transparent communication with clients, managing day-to-day interactions… Show more 1. Direct and oversee all aspects of digital marketing operations, ensuring alignment with organizational objectives.2. Develop comprehensive strategies and media plans tailored to the unique needs and goals for the technology (B2B) brands.3. Craft persuasive pitches and deliver engaging presentations to prospective clients, effectively showcasing our capabilities and value proposition.4. Maintain proactive and transparent communication with clients, managing day-to-day interactions and ensuring timely delivery of project milestones.5. Stay abreast of industry trends and emerging developments, leveraging market insights to inform strategic decision-making and campaign optimization.6. Prepare detailed performance reports that highlight key performance indicators (KPIs) and actionable insights, facilitating data-driven decision-making and continuous improvement.7. Lead and mentor cross-functional teams, fostering a collaborative environment and facilitating seamless communication between internal stakeholders and clients. Show less

1. Established, managed, and fine-tuned campaigns across Google Ads, Meta, LinkedIn, and TikTok platforms.2. Diligently monitored and optimized performance metrics across client accounts, ensuring continuous improvement.3. Provided strategic creative direction for internal and client-side design projects as needed.4. Fostered seamless collaboration with cross-functional teams, including account managers and creatives, to execute cohesive marketing campaigns.5. Facilitated… Show more 1. Established, managed, and fine-tuned campaigns across Google Ads, Meta, LinkedIn, and TikTok platforms.2. Diligently monitored and optimized performance metrics across client accounts, ensuring continuous improvement.3. Provided strategic creative direction for internal and client-side design projects as needed.4. Fostered seamless collaboration with cross-functional teams, including account managers and creatives, to execute cohesive marketing campaigns.5. Facilitated technical integrations such as lead parsing into various CRMs using Zapier.6. Developed customized reporting dashboards utilizing Looker Studio and Agency Analytics.7. Achieved remarkable ROAS results, reaching up to 1200% for diverse eCommerce clientele.8. Enhanced conversion rates by up to 30% through targeted optimization of the checkout process and resolution of bottlenecks. Show less

1. Strategized, executed, and optimized paid media campaigns spanning Google Ads, Facebook Ads, LinkedIn Ads, and other programmatic advertising platforms.2. Conducted A/B tests on ad creatives, landing pages, and audience segments to pinpoint the most impactful combinations for driving conversions.3. Regularly analyzed campaign performance metrics, crafted comprehensive reports, and delivered insightful presentations to clients, emphasizing the transformative role of AI in campaign… Show more 1. Strategized, executed, and optimized paid media campaigns spanning Google Ads, Facebook Ads, LinkedIn Ads, and other programmatic advertising platforms.2. Conducted A/B tests on ad creatives, landing pages, and audience segments to pinpoint the most impactful combinations for driving conversions.3. Regularly analyzed campaign performance metrics, crafted comprehensive reports, and delivered insightful presentations to clients, emphasizing the transformative role of AI in campaign success.4. Provided expert guidance on conversion rate optimization (CRO) strategies for landing pages.5. Managed an annual budget of $400,000 across 10-12 client accounts, ensuring efficient allocation and maximum ROI.6. Executed successful Google Shopping Ads and FB+IG Catalogue Ads campaigns for Helmetking.com, managing a $150K ad budget and delivering a remarkable $1.35M revenue with a 900% ROAS. Additionally, achieved a 26% reduction in cost per conversion.7. Spearheaded campaigns targeting homeowners across the US, generating 5K leads while slashing the cost per lead (CPL) from $120 to $45. Show less

1. Crafted compelling pitches tailored for high-value clients, facilitating successful lead conversions in collaboration with the sales team.2. Streamlined marketing strategies to enhance operational efficiency and productivity, driving impactful results.3. Provided comprehensive training across departments to elevate reporting standards, enhance results, and foster seamless coordination among teams.4. Spearheaded the development of innovative processes and organizational practices,… Show more 1. Crafted compelling pitches tailored for high-value clients, facilitating successful lead conversions in collaboration with the sales team.2. Streamlined marketing strategies to enhance operational efficiency and productivity, driving impactful results.3. Provided comprehensive training across departments to elevate reporting standards, enhance results, and foster seamless coordination among teams.4. Spearheaded the development of innovative processes and organizational practices, significantly enhancing deliverability while reducing expenses.5. Established Key Performance Indicators (KPIs) for project managers, ensuring alignment with strategic objectives and optimal performance tracking.6. Offered strategic guidance to the sales team, refining sales funnels and pitches to enhance lead conversion rates.7. Implemented automation solutions to streamline workflows and improve operational efficiency.8. Played a pivotal role in planning and executing paid media campaigns, resulting in a notable 30% increase in Return on Ad Spend (ROAS). Show less

At MBM, I used to handle the entire digital media mandate for their clients. My responsibilities were as follows:1. Strategize and oversee the execution of all digital marketing campaigns, ensuring alignment with organizational objectives.2. Implement robust measurement frameworks to track and analyze the performance of campaigns, providing insightful reports to stakeholders.3. Identify emerging trends and insights within the industry, leveraging data to optimize campaign spend and… Show more At MBM, I used to handle the entire digital media mandate for their clients. My responsibilities were as follows:1. Strategize and oversee the execution of all digital marketing campaigns, ensuring alignment with organizational objectives.2. Implement robust measurement frameworks to track and analyze the performance of campaigns, providing insightful reports to stakeholders.3. Identify emerging trends and insights within the industry, leveraging data to optimize campaign spend and performance effectively.3. Lead brainstorming sessions to develop innovative growth strategies, driving sustainable business expansion.4. Collaborate closely with internal teams to design and optimize landing pages, enhancing the overall user experience.5. Apply strong analytical skills to evaluate the end-to-end customer journey across multiple channels, identifying opportunities for improvement.6. Define Key Performance Indicators (KPIs) for both organic and paid marketing activities, establishing clear benchmarks for success.7. Conduct market research to identify new advertising avenues and capitalize on emerging opportunities for brand visibility and growth. Show less

Langoor is one of the top advertising agencies in Bangalore. At Langoor, I used to handle the paid media activities for brands Epson, 3M, Infosys, Adobe, The Body Shop, etc. My primary responsibilities were as follows: 1. Building strategies and media plans for brands/organizations2. Responsible for campaign performance analysis and evaluation of the impact on the target audiences3. Responsible for understanding client goals and determining the right media mix.4. Responsible… Show more Langoor is one of the top advertising agencies in Bangalore. At Langoor, I used to handle the paid media activities for brands Epson, 3M, Infosys, Adobe, The Body Shop, etc. My primary responsibilities were as follows: 1. Building strategies and media plans for brands/organizations2. Responsible for campaign performance analysis and evaluation of the impact on the target audiences3. Responsible for understanding client goals and determining the right media mix.4. Responsible for maintaining day-to-day client communication and deliverables 5. Figure out advanced techniques within digital marketing and apply them to existing brands6. Keep track of the market trends and search engine algorithm7. Prepare reports highlighting KPIs and insights8. Team handling and client communication Show less

1. Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.2. Developed and maintained effective relationships with key stakeholders to better understand their needs and expectations.3. Conducted regular performance analysis reports and suggested recommendations4. Handled delivery and monitoring of organic and paid campaigns

1. Optimized website content and images to improve search engine rankings.2. Conducted market research and competitor analysis to inform search marketing strategies.3. Established different SEO tactics to drive the best business outcomes.4. Performed competitor SEO analysis to determine what's working and how can clients leverage those techniques.

1. Maintained knowledge of current market trends and algorithm updates of top search engines.2. Researched and implemented search engine optimization recommendations.3. Devised effective link-building campaigns to increase website authority and visibility.