Amaury Dupard Email & Phone Number

Paris, Fr

Paris

Designed and launched Ankorstore Plus from inception, before taking full ownership of this strategic initiative aimed at driving sustainable GMV growth and enhancing customer loyalty:• Contributed to the founding and initial development of Ankorstore Plus, then led its strategic evolution into a core business driver targeting high-value customers• Spearheaded program optimization and growth initiatives, achieving exceptional penetration rates among top-tier customers while delivering industry-leading retention metrics• Orchestrated cross-functional collaboration with Product, Marketing, and Operations teams to elevate program visibility and adoption, creating seamless integration within the customer journey• Developed and implemented data-driven strategies to optimize program economics, successfully reducing marketing investment while accelerating growth in premium segmentsKey achievements:Transformed pilot program into scalable business initiativeExceeded industry benchmarks for churn reductionOptimized unit economics while maintaining growth trajectoryAreas of expertise: Program Strategy & Development, Customer Segmentation, Cross-functional Leadership, Revenue Optimization, Data Analytics, Growth Strategy

Ville De Paris, Île-De-France, France

As Lead Manager of Customer Insights & Commercial Animation, I drive customer-centric strategies to enhance business growth, retention, and market positioning through:• Spearheading data-driven customer segmentation initiatives to unlock personalized growth opportunities and optimize customer lifetime value• Orchestrating end-to-end voice of customer programs, translating complex insights into actionable business recommendations across teams• Designing and implementing loyalty & subscription programs, resulting in enhanced customer engagement of our top segment of customers• Architecting commercial event strategies to maximize market penetration and drive customer acquisition• Working on the development and execution of proactive churn prevention strategies • Shaping the 2023-24 Retailer Strategy, aligning customer needs with business objectives to foster sustainable growthKey focus: Customer Experience Enhancement, Strategic Planning, Revenue Growth, Data-Driven Decision Making, Cross-Functional Leadership

As Lead Key Account Manager at Ankorstore, I established and led key accounts team, developing strategic partnerships with our most valuable retailers:• Built and mentored a team of 3 Key Account Managers, defining strategic vision and implementing best-in-class account management practices• Pioneered the transformation from transactional relationships to strategic business partnerships with premium retailers, establishing Ankorstore as a trusted growth enabler• Designed and implemented comprehensive account management frameworks, resulting in consistent +20% MoM growth across the top retailer portfolio• Developed data-driven insights and voice-of-customer feedback loops, partnering with Marketing and Product teams to drive customer-centric improvements

Ville De Paris, Île-De-France, France

Région De Bruxelles-Capitale, Belgique

London, Royaume-Uni

Alongside a new importation strategy through a massive importer (Monin Syrup importer since 1997), my mission was to develop Alain Milliat's brand awareness and sales among the On-Trade (Luxury Hotels & Fine Dining), Premium Retailers and Catering Services in the UK by : - Developing Alain Milliat's Route to Market :recruitment of wholesalers, wholesale training and support, finding the best distribution solutions for key accounts- Recruitment of new customers and developing relationships with purchasing teams, bar managers, chefs and F&B management- Establishing a marketing strategy: implementing collaborative events with other brands, trade shows, PR strategy, customer support- KPI analysis and strategy planning for 2019 and 2020- Participating in the growth of Alain Milliat Export through the creation of sales tools and market analysis

Région De Montréal, Canada

6 months experience in the world of pastry, chocolatier and bakery working alongside some of the best chefs in Québec. Main mission: Organize and manage the 4th edition of Valrhona's Hot Chocolate Festival in Québec. - Prospection of 30 participants (bakeries, pastry shops, and chocolatiers) in the Québec region for the event- Create communication and marketing material for the event working with an external designer - Management of 2 launching events (in Montreal and in Québec) - Community management of the events and the festival- Management of media communication with an external PR agent (magazine, radio, TV, web)Other missions : - assist in the management of pastry class made by a Valrhona Chef for Valrhona clients- Managing promotional events and brand presentations- Distributor support with KPI analysis - Client prospection Database - Marketing support for other Valrhona commercial events in Canada

Jakarta, Indonésie

In addition to previous marketing rôle, I was offered a sales experience by taking over 10 key accounts (The Ritz-Carlton, J.W. Marriott, The Four Seasons, The Raffles, Amuz restaurant, ...)Main assignments & achievements:- Key account management- Managing forecast, order, and delivery of goods- Customer satisfaction reporting to understand issues and bring solutions that apply the best for our customers

Jakarta, Indonesia

Classic Fine Foods is the market-leading importer and distributor of fine foods. It serves the vast majority of five-star hotels and high-end restaurants in Asia, with an expanding presence in the Middle East and Europe.During a 12-month experience, I started in the Marketing department.Main assignments & achievements:- Manage promotional events such as product launch, Chef table's, ... to create product awareness and bring support to customers- Create promotional material, newsletters - Develop a new customer report to increase CRM performance- KPIs analysis, Sales analysis, Margin analysis, Pricing strategy- Business development for new brands & products on the Indonesian market- Management of stocks and forecasts

Kedge Business School Bordeaux

Welcome, help and guidance for all new candidates for the EBP International program at KEDGE BS Bordeaux.- Logistics- Management of activities - Coordination of schedules for school shuttle- Manage candidates' accomodation

Région De Pau, France

Assistant chef de chantier

Région De Pau, France

Tennis lessons to young beginners on Saturday Mornings

Masters Degree Ebp International, Management, Marketing Et Finance

Activities and Societies: Responsable Communication de l'Association des Etudiant (2012)

Master Of Business Administration (M.B.A.), Company Strategy Management

Project Management Operation Management Business Planning Company Strategy Management Information The Games theory Economics

Bachelor'S Degree International Business, Marketing, Communication, Branding / Business Law & Ethic / Management Accounting

Activities and Societies: Boxing team, Tandem French/Spanish (relationship with an other student coming from an other country to learn.

Baccalauréat Européen, Sciences, Mention Bien