Amaya García-Velasco Email & Phone Number

New York City Metropolitan Area

As the Associate Editor for Somos Vevo, I am charge of social media marketing efforts for music videos and original performances for Latinx artists in the major label landscape. My duties include:-Writing social media copy for Vevo's Spanish and English language social accounts (Instagram, Twitter, Facebook)-Writing promotional copy, ads and SEO-optimized You Tube descriptions for our Spanish language originals.-Strategizing promotional roll out for original content.-Script writing for Somos Vevo Semanal, our CTV weekly show.-Creating promotional assets in Adobe Premiere and After Effects for all Somos Vevo premieres.-Planning, creating and executing content strategy for Vevo's external Hispanic Heritage Month campaign. -Adding pre-roll ads for Spanish language original content.-Scheduling posts on all socials via CMS.

Everywhere

As a freelance music and culture writer, in the past years my work has been featured in Lonely Planet, She Shreads, Mixmag, Red Bull Music Academy Daily, WATT, The Village Voice, DJ Mag Spain, Central Magazine and Vinyl Me Please. My work as a music writer appears regularly on Bandcamp Daily. I'm also interested and experienced in writing press bios and press releases for bands and labels alike. Recent clients include Waxploitation Entertainment. My work as a marketing and advertising journalist and branded content writer has appeared on The Media Scoop and Brandshare, both properties of GFR Media in Puerto Rico. My duties included writing, reporting, and fact checking, as well as daily use of content management systems like Trello, CoSchedule, Slack, Flow, and Squarespace to manage and publish articles and visual assets.

New York, New York, United States

As a Community Manager in our Community team, my job includes: -Moderation for our consumer forum, along with writing seeded posts that spark conversations and community building. -Project manager and content owner of webinar serialization project. -Content owner and presenter of our Growing Your Audience live and on demand webinars. This includes presenting the webinar live with screensharing, maintaining the script up to date with our current terminologies, UI and platform updates. -Leading efficiency projects to better understand and build a robust support structure and processes. -Providing support to other projects where our team is involved in, and searching for SMEs when needed.

New York, New York

New York, New York

As a Customer Operations Advisor, my responsibilities include: -Responding to customer-submitted email requests and live chats in a prompt manner.-Troubleshooting customer issues that are non-standard to the Squarespace experience, and guiding customers through website setup, including identifying system and site-specific website issues.-Achieving set targets across pace, Customer Satisfaction and quality in email and live-chat, while staying current with new product releases. -Mentoring new advisors and teaching them how to navigate workflow, structure complete responses to customers, and guiding them through using the resources prepared by our Content Team. -Preparing presentations for team members on various subjects, including SEO.

Brooklyn, New York

Project management and public relations work for a new independent artist collective, Panapén Records. I took ownership of the label's press list by compiling and maintaining media contacts. I was in charge of writing press releases for upcoming album releases and shows, organizing artist's calendars, and brainstorming and executing promotion strategies. I was also in charge of creating the brand's voice and internet presence.

As a freelance photographer, I was in charge of documentary photography for the Univision/WIPR joint production HIT3001.com, a reality competition focused on granting awards to help local businesses in Puerto Rico. My work is featured extensively online in the social media promotion strategy as well as an insert in the local newspaper, Indice. I capture candid reactions from winners, photograph the live taping of the show, interact with the candidates and judges and document each taping. As a photographer, my work has been featured in the Catalan skater mag, Central Magazine, documenting street art movements in Ferrol, Spain, and Unterberg Poetry Center's Podium Literary Journal as its cover artist.

United Kingdom

Writing features about artists in the various South American music scenes. Interviewing musicians. Reviewing albums and new music. Researching emerging music scenes. Self published content using Wordpress. I also produced the compilation album for Sounds and Colours: Perú, which involved tracking down musicians, reviewing licensing contracts, obtaining sound assets, and dealing with publishing houses.

Puerto Rico

Staff writer and reviewer for the website. Developed the series "Netlabels", focused on discovering and profiling virtual record labels in Latin America.

Ferrol, A Coruña

Assistant English teacher at the CPI do Feal in Narón, Galicia, Spain. I worked alongside professors Eva Mesejo and Gelu Porto teaching conversational English from grades 1st through 4th of ESO. I also worked with the elementary school teachers and devised ESL lessons and activities for grades 3rd through 6th.

New York, Ny

Freelance writer, interested in writing features and covering the best of the independent music scene in Puerto Rico, Latin America and around the world.

San Juan, Puerto Rico

Restaurant reviewer and features writer for Sal!, a GFR Media vertical dedicated to profiling culinary culture. I was responsible for pitching potential features, providing daily editorial content, covering live events, covering the alcohol industry and culinary competitions. I was in charge of writing features and chronicles about tourism in Puerto Rico for the Sal! de Paseo insert published Sundays in El Nuevo Día. I also did photography work published both on the website and the newspaper, and produced and supervised photoshoots and video-shoots for 30 local restaurants participating in the Sal/Visa Dining Program 2014 campaign.

New York, Usa

Write short format blog posts and music reviews about artists in the Latin American music scene. Research and pitch story ideas for potential features. Write features and Q&A's.

Taught the course First Year Induction Seminar, aimed at helping first year students make the transition from high school to a university setting. The course touched upon topics such as proper essay writing, citing, researching and academic ethics. Also discussed aspects of student life such as budgeting, study tips, proper note taking and time management.

London, Canada

Research assistant for professor Norma Coates. Teaching Assistant for professor Kristina Baron-Woods for the Introduction to Musical Theatre course. Lectured on the history and theoretical aspects of "In the Heights". Teaching Assistant for professor Jonathan Bakan for the course Introduction to Jazz. Assisted in correcting papers, answering student questions.

San Jose, Costa Rica

Integral part of a team of 12 members from Central America, Mexico and the Caribbean who were called upon by Radio Netherlands to develop a half hour program exploring issues faced by youth in these regions. The Spanish language program "Graffiti" was syndicated in several countries and transmitted in the Netherlands. I wrote, produced and edited 1 out of 10 programs, but participated as a journalist, researcher, sound editor, and did voice overs for all ten programs. Also trained with Radio Netherlands director Wim Jansen and the head of the Latin America News Desk at the time, José Zepeda.

San Juan, Puerto Rico

Pre-production and production assistant for the 7 a.m. newscast, Hoy en las Noticias. In charge of the half hour summary, on-air weather report, contacting interviewees, distributing scripts and run-downs. In charge of researching potential stories, interviewing and creating compelling reportage for the culture and arts section. Also did sound editing on Adobe Audition, some music supervision and voice work.

Master Of Arts (M.A.), Popular Music And Culture

Studied popular music through media studies, political economy and cultural studies theories. This included courses on Space, Place.

Bachelor Of Arts (B.A.), Journalism And Public Information, 3.98 Gpa

Studied journalistic writing, broadcast journalism, photography, basic graphic design and creative writing. While here, I also completed.