After 4 years working at an Influencer marketing startup, I moved on to help YouTube Creator get more and better brand deals for their channels. While working with them, we discovered that YouTube Creators have an infinite sea of opportunities at their toes, but they don't have the time to explore them as they have to stick to content creation. Otherwise, they'll lose time and money.Black Dog is the Creator's Best Friend. A right hand that helps them increase their revenue from brand deals and helps them expand their media business into new ventures.This is an exciting industry, and it is just getting started. If you're a brand or a content creator, I'm happy to connect. Let's build together!

I'm grateful for the knowledge I gained during my past job at Makrwath, helping brands scale their user acquisition through YouTube Creators. This freelance job was on the other side: Helping YouTube Creators grow their revenues from brand deals. This gave me some insights into the exciting business of Content Creators and triggered some insights into what this industry is lacking.

I decided to move on from my Intrapreneur role as I was craving a new work environment. This is what I did as a Marketing Coordinator at Makrwatch:- Assist in the development and implementation of the company’s brand strategy- Do market research and interviews to create buyer personas- Brainstorm ideas for social media strategies and execute some of themI considered this experience as a great teacher. I didn't really like what I was doing haha. But, I'm more than grateful to Makrwatch's co-founders for giving me the opportunity to jump between jobs to see what I enjoyed and what I didn't.

We identified a new service that could be provided to our clients, and I had the opportunity to be the leader of this side business. We grew it from $40,000 a year to $100,000 of revenue a year while maintaining an average operating margin of 87%. I worked closely with software developers to build and improve the product and hired freelancers to scale the efficiency of the business. After closing deals with clients and selling a new service that helped them scale their user activation, I put the project manager hat on and ideate the best approach to make it happen. In less than 3 months of delegating work to freelancers around the world, aligning with our software engineers, and constantly communicating progress to the client, we completed the project with an operating margin of 80.45%. I’ve learned to have impeccable client communication skills, manage their expectations, communicate results, and work on up-selling the product by implementing new features that helped the client keep their business running and growing.I learned about sales, marketing, project management, and product. I worked with different teammates and people from around the world. It was a fulfilling moment that showed me how much I love to be jumping around a company and putting different hats on to scale a business in a profitable way.

- Applied growth hacking tools to increase the amount of allocated budget per client while maintaining an FT-CAC of $20 or less.- Worked closely with client managers to find insights and build reports for clients to visualize the performance of the campaign and improve it over time.- Managed campaigns of up to $6M on annual basis, finding the best creators for the brands, negotiating with creators, guiding them through the best industry practices, and build strong relationships with them.- Ensured the pre-published content complied with the brand's requirements and worked together with freelancers to scale the account's efficiency. - Learned to work under pressure and to push the extra mile to achieve the client's goals. - Worked closely with software developers to gather insights on service operations and improve them with tech.- Creatively solved problems and experimented with innovative ideas never executed before. - Learned to communicate effectively with cultures of low and high contexts.- Be on top of customer service and be the guiding light of creators when it comes to sponsorships performance.