Amber Warner Email & Phone Number

Oversee & manage the development of client’s web and digital marketing projects from inception to launch and continued marketing activities. Manage content, design and development tasks.-Lead scrum/stand-up meeting for digital marketing projects-Manage team’s tasks by assigning and ensuring they are completed on time & on budget.-Assign and manages internal and external resources-Collaborate with account managers and clients to capture requirements, present data, and get… Show more Oversee & manage the development of client’s web and digital marketing projects from inception to launch and continued marketing activities. Manage content, design and development tasks.-Lead scrum/stand-up meeting for digital marketing projects-Manage team’s tasks by assigning and ensuring they are completed on time & on budget.-Assign and manages internal and external resources-Collaborate with account managers and clients to capture requirements, present data, and get approvals-Monitor project launch activities ensuring sites are launched on time and correctly-Support Tasks and Requests from existing clients Show less

- From 2021 - 2023: Lead CRO Projects for eCommerce and lead generation clients, developing protocols and collaborate with numerous departments to elevate conversion rates and user experience- Streamline and enhance web experimentation methods, incorporating them into diverse functional workflows- Project manage CRO and a/b testing projects initiatives with cross-channel teams, to ensure completion of project deliverables- Create full written test requirements that include design… Show more - From 2021 - 2023: Lead CRO Projects for eCommerce and lead generation clients, developing protocols and collaborate with numerous departments to elevate conversion rates and user experience- Streamline and enhance web experimentation methods, incorporating them into diverse functional workflows- Project manage CRO and a/b testing projects initiatives with cross-channel teams, to ensure completion of project deliverables- Create full written test requirements that include design mockups, detailed variation changes, metrics and testing tool settings- Determine testing technical requirements and risks and dependencies for development- Engage in sales calls, preparing necessary material to communicate our services effectively- Implement A/B and multivariate tests to refine conversion rates and user experience on client websites- Conduct comprehensive website audits, proposing strategic enhancements grounded in UX best practices- Present CRO audits and suggestions directly to clients- Create and edit Quarterly Strategic Touchpoints to share test results, learned insights and upcoming roadmaps to ensure client satisfaction- Manage budget utilization, client requests, and experimentation status - Partner with Stakeholders, account managers, Creative Services, and Developers to create, implement and complete projects - Utilize project management tools to communicate internally and externally on testing requirements, test statuses, build approvals, and launch approvals- Ensure accurate set up of test requirements in testing platforms- Create and implement website surveys Show less

Westfield, Indiana, United States

- Corporate leader for the digital team at Majestic Care, supervising Social Media, SEO, Web, CRO design, Web hosting, and Paid Ads- Managed 11 total websites and 28 social media accounts, formulated strategies, and maintained around-the-clock monitoring for social media accounts- Single-handedly designed, built and launched a fresh corporate website- Maintained and further built-out websites using the content management system (Wordpress)- Educated and mentored new recruits… Show more - Corporate leader for the digital team at Majestic Care, supervising Social Media, SEO, Web, CRO design, Web hosting, and Paid Ads- Managed 11 total websites and 28 social media accounts, formulated strategies, and maintained around-the-clock monitoring for social media accounts- Single-handedly designed, built and launched a fresh corporate website- Maintained and further built-out websites using the content management system (Wordpress)- Educated and mentored new recruits while acting as the primary digital contact for 26 buildings- Simultaneously, led corporate graphic design and communications, overseeing a wide range of print media, designing and copywriting brochures, flyers, billboards, magazine ads, logos, press releases, booklets, cards, etc.- Coordinated event photography and supervised video vendors, maintained vendor relationships, and defined brand, tone of voice, and messaging- Managed corporate level print requests from 25 plus locations and talent acquisition Show less

- Spearheaded client-centric SEO project management remotely, leading client meetings and serving as their growth partner
- Executed SEO tasks and managed the day-to-day operations of SEO initiatives for clients, employing active problem-solving and brainstorming to drive leads
- Offered hands-on assistance with website management and improvements
- Conducted ongoing site audits and proactively suggested improvements
- Generated new on-site content and… Show more - Spearheaded client-centric SEO project management remotely, leading client meetings and serving as their growth partner
- Executed SEO tasks and managed the day-to-day operations of SEO initiatives for clients, employing active problem-solving and brainstorming to drive leads
- Offered hands-on assistance with website management and improvements
- Conducted ongoing site audits and proactively suggested improvements
- Generated new on-site content and materials for partners and blogger outreach programs
- Tracked, analyzed, and reported organic search performance — from link audits to SERPs to organic site traffic and conversions
- Oversaw client campaign performance and presented reports and analyses to clients
- Crafted insightful, visually compelling sales audits and presented them in sales pitches Show less

- Lead efforts to implement SEO best practices for Sanford enterprise (focus on sanfordhealth.org), SEO for launch of new enterprise website among others- Launched 600+ local listings across the Midwest and established structured workflows to keep information current- Performed on-page SEO directly within Sanford websites to improve keyword positions in search rankings, led copy revision process, and drove traffic to crucial pages based on comprehensive keyword analysis and idea… Show more - Lead efforts to implement SEO best practices for Sanford enterprise (focus on sanfordhealth.org), SEO for launch of new enterprise website among others- Launched 600+ local listings across the Midwest and established structured workflows to keep information current- Performed on-page SEO directly within Sanford websites to improve keyword positions in search rankings, led copy revision process, and drove traffic to crucial pages based on comprehensive keyword analysis and idea generation- Generated detailed digital marketing analytics including trend analysis reports, competitive reports, and growth reports- Collaborated to meet paid/SEM search goals by creating conversion-focused content- Oversaw optimization of the sanfordhealth.org global, doctor, and location search, utilized data and user feedback to improve functionality and create search mappings/architecture- Audited SEO website technical features, site architecture and copy for crawlability- Identified and resolved page errors- Structured data/schema creation Show less

Sioux Falls, South Dakota Area

- Developed and implemented digital marketing strategies for diverse clients, driving search engine performance, user attraction to websites and growth, resulting in annual traffic increases- Created and launched responsive websites for nonprofits and small businesses- Devised content strategy for cohesive and readable messaging- Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and… Show more - Developed and implemented digital marketing strategies for diverse clients, driving search engine performance, user attraction to websites and growth, resulting in annual traffic increases- Created and launched responsive websites for nonprofits and small businesses- Devised content strategy for cohesive and readable messaging- Researched and developed personal SEO tactics based on available data and trends using a combination of resources provided by on-site experience and authoritative SEO tools- Created E-newsletters with MailChimp, maintained user list and reported on performance Show less

Berkeley, California, United States

- Project management, recruitment and retention of over 200 teachers for nationwide research studies financed by The Bill and Melinda Gates Foundation and National Science Foundation- Conducted observational classroom studies and qualitative coding- Coordinated assessment administration in 60 participating classrooms nationwide, requiring extensive internal and participant communication- Handled administration of quantitative assessments with participants and monitored online… Show more - Project management, recruitment and retention of over 200 teachers for nationwide research studies financed by The Bill and Melinda Gates Foundation and National Science Foundation- Conducted observational classroom studies and qualitative coding- Coordinated assessment administration in 60 participating classrooms nationwide, requiring extensive internal and participant communication- Handled administration of quantitative assessments with participants and monitored online surveys to track classroom progress- Contributed to Seeds of Science/Roots of Reading, a 2nd-5th grade curriculum integrating science and literacy to foster deep science knowledge, academic vocabulary, and powerful literacy and science skills and strategies Show less

West Lafayette, Indiana

Graduate Research Assistant for National Science Foundation-funded project studying the effectiveness of inquiry-based science instruction, The Scientific Literacy Project (SLP). SLP was a federally funded project designed to help kindergarten teachers use inquiry-based science instruction that integrates literacy with science teaching and learning. Developed by a team of researchers at Purdue University in collaboration with Indiana classroom teachersResults were published in several… Show more Graduate Research Assistant for National Science Foundation-funded project studying the effectiveness of inquiry-based science instruction, The Scientific Literacy Project (SLP). SLP was a federally funded project designed to help kindergarten teachers use inquiry-based science instruction that integrates literacy with science teaching and learning. Developed by a team of researchers at Purdue University in collaboration with Indiana classroom teachersResults were published in several peer-reviewed journals including:http://www.scigirlsconnect.org/wp-content/uploads/2016/07/Patricketal2009_2-strategy.pdfExtensively trained in qualitative and quantitative assessment administration and interaction with human subjects. Assisted with assessment development:-Conducted 250+ surveys, each forty-five minutes, with parents in their homes. I also scheduled these appointments and led a video-taped component of the survey. -Piloted a new qualitative assessment with kindergarten children in public schools participating study: Puppet Interview Scales of Competence in and Enjoyment of Science (PISCES).-Administered traditional academic assessments including the Passage Comprehension and Applied Problems subtests from the Woodcock-Johnson III Tests of Achievement-Piloted a new assessment called the Science Learning Assessment (SLA) - an individually administered, instructionally sensitive science assessment for kindergarten students. https://files.eric.ed.gov/fulltext/EJ860959.pdf Show less

Master Of Science, Educational Psychology & Research Methodology, 3.9 Gpa

Activities and Societies: Graduate Research Assistant Attended on full-time academic scholarship. Focus on the scientific study of human.

Bachelor Of Science, Psychology

Activities and Societies: Psi Chi Honor society Focused on the psychology of learning and social science research. As part of my research.