Amber Bennewith Email & Phone Number

London, United Kingdom

• Responsible for leading the investments marketing team and delivering on Canada Life Asset Management’s integrated marketing strategy, aimed at supporting the growth of the asset management business across four customer distribution channels (advisory, institutional, discretionary) across UK, Europe & North America markets• Devised annual marketing plan in conjunction with business line and distribution team to support budgeted sales targets • Devised UK company-wide content strategy, covering asset management, wealth management and life insurance business lines for Canada Life, to support brand awareness and direct engagement towards marketing objectives• Regular reporting to board on progress and results of delivered marketing strategy

Researched, developed and implemented a paid-for digital strategy for Last Word's flagship brand International Adviser aimed at global financial advisers and wealth management advisers.

Farringdon, London

• Performance managed, coached and trained marketing team across events, content, digital and data• Supported and monitored workload against overall progress against business objectives and personal objectives to ensure high employee engagement and required business growth• Regular reporting to key stakeholders on progress of team towards business goals with regular presentations to board• Controlled and monitored marketing budgets with marketing team, in conjunction with accounts to ensure maximum ROI on all marketing expenditure where applicable• Kept up to date with current digital marketing techniques and best practices across the sector to judge the viability for implementation across content and events space

London, United Kingdom

• Streamlined all budgeted revenue areas: corporate subscription renewals, upgrades and incoming new business: included liasing with accounts department to set up and review budgets and spend limits and sales for targets• Strategised and developed marketing strategy for Insider Publishing’s subscriptions and event delegate revenue, including four B2B titles and their supporting events• Monitored, analysed and reported on company SEO, PPC and website traffic within the company• Managed a team of campaign marketers to weekly review all campaign results: ensuring that budgeted revenue targets for subscriptions and delegate revenue were achieved