Experienced Marketing Manager working with the incredible Ford team. As Marketing Communications Manager at Ford New Zealand, I'm responsible for creating successful and memorable retail and brand campaigns, and managing Ford's sponsorship portfolio.
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Head Of Marketing ServicesFord Motor CompanyNew Zealand -
Marketing Communications ManagerFord Motor Company Feb 2020 - PresentNew Zealand -
Marketing ManagerSky Tv New Zealand Aug 2003 - Feb 2020SKY Television is the sole pay-television network in New Zealand broadcasting both digital and OTT services.Responsible for managing the premium channels and streams that increase the average revenue per subscriber (ARPU), such as MY SKY, SKY Sport, SKY Movies, Rugby Channel, Multiroom, SoHo and SKY ARENA events and PPV Movies. I created innovative through the line campaigns and promotions for our services and customers.Key Responsibilities - Develop and execute marketing… Show more SKY Television is the sole pay-television network in New Zealand broadcasting both digital and OTT services.Responsible for managing the premium channels and streams that increase the average revenue per subscriber (ARPU), such as MY SKY, SKY Sport, SKY Movies, Rugby Channel, Multiroom, SoHo and SKY ARENA events and PPV Movies. I created innovative through the line campaigns and promotions for our services and customers.Key Responsibilities - Develop and execute marketing strategy for the ARPU portfolio- Manage the ARPU portfolio- Launch new products and services- Strategic planning of new products and services- End to end campaign management- Manage agency relationships Show less -
Subscriber Marketing ExecutiveSky New Zealand 2008 - Jun 2009 -
Marketing ExecutiveSky Television 2006 - 2007 -
Channel Manager - SportsSky Tv New Zealand Aug 2003 - Mar 2006During my time in the sports department, I went from a schedules co-ordinator to the sole charge of the scheduling for SKY Sport and the Rugby Channel. These are two of the continually highest rated channels on the network. During this time, I increased viewership on the Rugby Channel, and subscribers increased by 15-20,000.Other duties included;- Writing billings for TV publication- Amendments- Researching play history for clients and suppliers- Preparing Sport… Show more During my time in the sports department, I went from a schedules co-ordinator to the sole charge of the scheduling for SKY Sport and the Rugby Channel. These are two of the continually highest rated channels on the network. During this time, I increased viewership on the Rugby Channel, and subscribers increased by 15-20,000.Other duties included;- Writing billings for TV publication- Amendments- Researching play history for clients and suppliers- Preparing Sport Channel contracts into IMBS (scheduling system) for scheduling- Maintaining and updating Programming availability- Heavily liaising with Presentation, library, editing and promotion staff- Writing and sub-editing for SKY’s listings magazine, SKYWATCH- Maintaining contacts with local sports show suppliers Show less -
Producer/Promotions AssistantThe Radio Network Jun 2001 - Aug 2005The Radio Network has the largest stable of radio networks throughout New Zealand, and their share of ratings over their network brands accounts for over 50% of radio listeners. • Producer – Newstalk ZBNewstalk ZB is New Zealand’s premier source of news information. In 26 markets throughout New Zealand, Newstalk ZB reaches over 420,000 listeners nationwide. The role of Producer encompassed the following tasks:- Researching news stories for talkback discussion-… Show more The Radio Network has the largest stable of radio networks throughout New Zealand, and their share of ratings over their network brands accounts for over 50% of radio listeners. • Producer – Newstalk ZBNewstalk ZB is New Zealand’s premier source of news information. In 26 markets throughout New Zealand, Newstalk ZB reaches over 420,000 listeners nationwide. The role of Producer encompassed the following tasks:- Researching news stories for talkback discussion- Preparing notes, hot topics and special interest stories for use on-air- Organising interviews - On-Air inclusions as required- Recording and editing sound bytes for transmission- Answering phones and vetting the calls to air- Ensuring station breaks, news and advertising breaks went to air without disruption• Promotions Assistant – ZM AucklandZM is New Zealand’s young adult music station playing only the best of Today’s Hit Music. In over 19 markets throughout New Zealand, the ZM Network reaches over 390,000 listeners each week.The role of Promotion Assistant encompassed the following tasks:- Driving our promotion vehicles to hourly promotions- On-air voice to announce the “Black Thunder” locations- Host of community events- Assisting in all promotions held within the Auckland market- Assisting in post-analysis documents - Ensuring on-air staff were fully briefed on all promotions- Promotion duties for other stations as required Show less
Amber Cooke Skills
Amber Cooke Education Details
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Radio, Television, And Digital Communication -
Howick College
Frequently Asked Questions about Amber Cooke
What company does Amber Cooke work for?
Amber Cooke works for Ford Motor Company
What is Amber Cooke's role at the current company?
Amber Cooke's current role is Head of Marketing Services.
What schools did Amber Cooke attend?
Amber Cooke attended Auckland University Of Technology, Howick College.
What skills is Amber Cooke known for?
Amber Cooke has skills like Digital Tv, Broadcast, Set Top Box, Television, Satellite, Sponsorship, Digital Media, Digital Marketing, Marketing Strategy, Advertising, Marketing, Vod.
Who are Amber Cooke's colleagues?
Amber Cooke's colleagues are William Gross, Jorge Quijada, Rahul Kumar, Jeff Boles, Kristian Malenica, Muthukumar R., Laverne;;;(L.) Richardson.
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2datacom.com.au, hassellstudio.com
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