Back In Motion Health Group has over 140 locations and 750 staff across Australia and New Zealand. As the Marketing Lead I support and mentor the Marketing & Communications team, develop and execute the marketing strategy and am an active member of the senior leadership team.

Founded in 1928, De Bortoli Wines is one of Australia’s largest wine companies. My role within De Bortoli Wines is to lead the digital marketing team and develop and deliver the global digital marketing strategy.Key achievements include improving digital campaign performance by over 200%, increasing social media engagement by over 150%, increased website traffic through enhanced content and SEO and growing online sales revenue by over 700%.

Responsible for managing the strategy, implementation and performance of external online marketing channels for six IHG hotels in Victoria, New South Wales and the ACT. My role included end to end management of digital campaigns through search engine marketing (SEM), display advertising, remarketing, social networks, directories, review sites and other influential external websites and blogs. Key achievements:- Improved campaign performance by reducing CPC by over 60% in… Show more Responsible for managing the strategy, implementation and performance of external online marketing channels for six IHG hotels in Victoria, New South Wales and the ACT. My role included end to end management of digital campaigns through search engine marketing (SEM), display advertising, remarketing, social networks, directories, review sites and other influential external websites and blogs. Key achievements:- Improved campaign performance by reducing CPC by over 60% in three months- Campaigns generated an increase in website traffic - average of 14% across the six hotels, generating an average ROI of 7:1 Show less

Reporting to the Director of Sales, Marketing and Revenue, I was responsible for the end-to-end management of marketing strategy, planning and execution for Crowne Plaza Melbourne.Responsibilities included budget management, marketing collateral development, multi-channel campaign management, daily social media management, partnerships and cross promotion opportunities.

Responsible for delivering measurable revenue driving B2C and B2B campaigns by increasing brand awareness of and generating demand for IHG hotels in Victoria – Holiday Inn, Crowne Plaza and InterContinental Hotels & Resorts. This includes strategic planning, managing budgets, partnership management, implementing campaigns and post campaign evaluation in line with individual hotel needs. Active member on the 2014 Responsible Business Committee.

Aussie Farmers Direct is an online food retailer that employees almost 400 staff and delivers a range of 170 products to over 130,000 households across six states of Australia.Employed as a Marketing Coordinator, my successes led to a promotion as Marketing Executive in September 2011. My role in the Customer Experience team saw me manage digital marketing campaigns and new product launches for the meat, bakery and beverage categories. Key achievements include increasing overall… Show more Aussie Farmers Direct is an online food retailer that employees almost 400 staff and delivers a range of 170 products to over 130,000 households across six states of Australia.Employed as a Marketing Coordinator, my successes led to a promotion as Marketing Executive in September 2011. My role in the Customer Experience team saw me manage digital marketing campaigns and new product launches for the meat, bakery and beverage categories. Key achievements include increasing overall customer spend by 15% through successful product campaigns such as the Australia Day lamb promotion which increased lamb sales by over 700% during the promotion and maintained a 170% increase 3 months later. Show less

Responsible for product and brand campaigns including new product launches, packaging and marketing collateral. Working within tight budgets I saw the need to use my negotiation skills to significantly reduce print costs and source prizes for competitions through partnerships.

The Marketing Coordinator role at Medibank was to provide marketing support to the marketing & product teams. In my third month at Medibank I won the Monthly Marketing Award for going the extra mile, proactively managing multiple tasks as they arise, and problem solving.