• Establish marketing strategy and goals for higher education division, including creation of marketing calendar• Plan, implement, and evaluate sales promotional activities including print, electronic, direct mail, social media, and web.• Plan, manage, and evaluate marketing programs for customer acquisition, retention, and expansion of group size.• Increase/maintain market share position by addressing level of service provided to all customers (external and internal) at the pre-and post-sale level.• Increase revenues from existing base of customers (group size, market share).• Develop and implement research efforts to continually improve product and measure customer satisfaction• Participate in the development and management of budget for marketing initiatives; reconcile expenses vs. budget• Develop strategy and creative brief for all campaigns and collateral, working closely to establish goals and metrics with sales leadership clients.• Work with print and fulfillment management service for orders, on-time delivery and to monitor inventory needs.• Evaluate campaigns and collateral: list effectiveness, appeal of design, offer response, and ultimate sales success• Manage the ongoing development and maintenance of marketing content on the website

In addition to previous duties: • Organize and execute exhibitor presence at more than 50 tradeshows per year, across multiple divisions• Collaborate on and execute new booth layouts, designs, and campaigns each season, ensuring brand adherence• Create, advise, and implement best practices related to event registration, reporting, and conference execution• Inventory management for all event and conference collateral, including asset allocation & quantities, storage & space planning, and shipping standards• Identify key sponsorship opportunities, from bag flyers to event sponsorships, across conferences and work with vendors to execute• Work with stakeholders to bring event and conference visions to fruition, make recommendations on logistical and budgetary constraints

• Execute entire life cycle of events (from research to planning and promotions to execution) for current and potential clients with guest counts ranging from 15 to more than 400• Research, negotiate pricing, and execute contracts for venues, hotels, transportation, and caterers, including food & beverage, AV requirements, room set, and decor• Create minute-to-minute itinerary for each event; schedule and implement pre-con meetings, walk-throughs, staff trainings, and registration check-in for on-site events• Provide on-site logistics support and a high-level of customer service; troubleshoot on-site issues and emergencies effectively• Track pre- and post-event results, such as invitation and survey responses, registration data, and ROI• Implemented and integrated inventory tracking and ordering system for promotional items and resources related to all events and conferences• Created and implemented best practices related to registration system, event reporting, forecasting budgets, and conference organization and communication• Organize and execute conference-exhibitor presence at more than 30 conferences per year • Complete all conference duties, such as booth/staff registration, travel, booth promotion, brand adherence, and shipping • Submit budgets, track expenses, and reconcile invoices for all events and conferences; actualize budgets post-event

• Develop and maintain relationships with park representatives, event sponsors, charity partners, and hotels• Identify new vendors with competitive pricing, maintain relationships with current vendors, and execute vendor orders• Proof contracts and negotiate terms; sanction events and request COIs for and from partners according to contract terms• Identify organizations in all locations for volunteer outreach and recruitment; manage volunteer quantities and schedules• Maintain accurate event information, such as website updates, registration form updates, and registrant data changes• On-site event management, including schedule, set-up and breakdown, volunteer training, sales, and crisis management• Manage event logistics including equipment rental, delivery, and shipping• Promote events through social media channels, email campaigns, and print mailings• Event follow-up including on-site sales summary, donation summary, impact reports, and partner thank-yous• Maintain high level of customer service for all email, phone, and on-site inquiries• Analyze survey responses to improve future customer experience; contact participants about responses when necessary

• Build new and returning customer base through face-to-face interactions and an elevated level of customer service• Evaluate feedback from clientele through social media and surveys to further improve products and services• Increased sales by an average of 48%, month over month, compared to first-year figures• Decreased payroll costs and COGS by more than 8% since opening in 2012• Manage daily operations, daily/monthly finances, payroll and labor, scheduling, COGS, inventory control, and ordering• Oversee and motivate staff of more than 50 employees in a fast-paced, high-volume environment• Implement and execute training for all new hires, from opening day to present, through both group and individual sessions• Mentor and manage hierarchy of six assistant managers to ensure adherence to all company policies• Lead daily/monthly staff meetings to identify recurring issues, introduce new policies, and reward successes• Work with wholesale suppliers on a daily basis to negotiate best pricing, product quality, and event support• Aid in event planning and promotion of events through social media and internal advertising• Involved with start-up plans, including staff recruitment, concept development, menu creation, and cost analysis

• Ensured an elevated level of customer service and satisfaction • Oversaw daily operations, payroll, scheduling, COGS, inventory, ordering, & food quality• Increased sales by 7% from 2010 to 2011• Increased percentage of sales from food during my tenure by 11.6% • Increased staff retention and loyalty; decreased labor costs by nearly 2% during tenure• Aided in menu creation, including design and content• Promoted and planned events, including private functions and charity events for up to 300 guests• Created and maintained relationships with University groups to cultivate future business

• Promoted to manager after one year of serving• Maintained full course load at the University • Oversaw up to 10 employees at one time• Maintained a high level of customer service daily • Recorded and managed inventory on a monthly basis• Managed the money for restaurant on a nightly basis

• Focus on recruitment • Contacted key political and leadership positions throughout the state• Maintained multiple databases for future reference• Aided in the success of Sorensen’s programs