Amber Garrett Email & Phone Number

Oversight of complex digital marketing projects including websites, emails, marketing campaigns, and applicationsAEM website program management across multiple client portfoliosManagement and execution for complex new brand and indication launchesOversight and execution of complex and project plans and budgetsResource planning and managementCreation of training materials for PMO and mentoring junior project managersScope management and risk analysisStrategic partner with account management and subject matter experts

Coordinated projects for clients and internal teams to ensure all deadlines were metParticipated in client calls and meetings and provided detailed recaps to all partiesInvolved in all creative approvals and provided client feedback to internal teamsCommunicated revision requests Handled billing and invoices Developed and coordinated client services account team goals

Spearheaded all advertising and media plans for assigned accountsManaged over $1 million a month of advertising budgetsResponsible for helping clients to achieve weekly, quarterly, and annual goalsPartnered with clients to develop and implement strategic budgets and goalsCoordinated between internal and external clients to find the right advertising creative and service that would satisfy the clientPresented to Clients and handled approvals of all creative, media, interactive buys, and printLed client calls and meetings to pitch new services or provide status updates of current campaignsSpecialized interactive marketing accounts- utilizing knowledge of search engine optimization, pay-per-click, social media, and website designParticipated in innovation and brainstorming teams to continue to develop innovative products and servicesAssisted with coordinating client services team-building activitiesTrained new employees

Researched optimum keywords for site search and content optimizationGrew clients' social media presence using Twitter, Facebook, and Linkedin Performed website site audits and competitive analysis to provide SEO recommendationsHelped to develop overall client SEO campaign goals and strategyIncreased website backlinks to improve overall page ranking and search rankingImplemented web content changes using HTML and DrupalComposed reports from Google Analytics site traffic data

Gained essential marketing and sales knowledge in Ferguson's unique hands-on Management Trainee Program Coordinated many promotional showroom and sales eventsGuided homeowners, designers, and contractors throughout entire product selection and building processNegotiated pricing and placed purchase orders for productManaged order delivery logisticsPrepared custom job quotes based on provided requirements and homeowner inputAttended prestigious corporate leadership training at Virginia Tech UniversityConsistently met ambitious monthly sales quotas and with high profit marginsServiced both B2B and B2C transactionsTrained and mentored new management trainees and showroom employees

Implemented a new marketing campaign to increase home listings and higher end clienteleDesigned and created print advertisements Wrote content for all home descriptions and agency marketing campaignsProvided marketing guidance and advice to grow and establish local market share and presence on the internetMaintained corporate and local franchise websites

B.S., Marketing

Activities and Societies: Marketing Club Business Administration Pre-Professions Club (BAPP) Pinnacle Honor Society

Project Management

Continuing Education coursework