• I am an end-to-end marcom planning process guru working across internal global marcom teams and regional go-to-market teams to simplify touch points and accurately capture the marcom needs of the regions.• I’ve developed the regional and creative planning role into a vital support function that serves as the conduit between global and regional teams throughout the various scoping stages.

• This role taught me how to become a statement-of-work master, owning all quarterly localization project requests (1,500+) across the Americas and aligning agency rate card costs to internal budget allocations. In addition to scoping, I managed purchase orders for our team, final billing reconciliation with the agencies, and weekly reporting of our team’s KPI dashboard.• The creation of a marcom template library was one supplemental project, for which I received several recognitions. Working across global marcom teams, I evaluated regional template needs to streamline proliferation of what was in market and built a digital library of available options for all global teams to utilize.

• Catalog allowed me to have a great deal of visibility within Dell’s SMB segment for over four years. As Production Lead, I worked cross-functionally with merchandising, legal, vendor funding, creative, print vendors and production agencies to execute flawless monthly business catalogs (up to 10 versions).• At the time, our marcom organization was transitioning to a new global model, new agency, and new technology platform simultaneously. Through this evolution, I was able to not only ramp into the most complex vehicle, but also reduce our time to market by 40% through process improvements.

• My first role at Dell in Online Advertising was highly integrated into all digital marcom, which allowed me to work with the Email and Site teams very closely to ensure consistent offerings and look/feel.• Testing was also a large part of my OA function, as performance results were available within hours and landing pages could be developed and updated on a dime. I monitored/reported on overall and testing performance regularly to influence future banners and landing pages.

• The opportunity to work at a lottery ticket company provided me the unique experience of working with notable licensed brands, such as John Wayne Enterprises and Orange County Choppers. My role entailed event planning and promotion across the country, on behalf of state lotteries.• Another exciting aspect of my role was developing new ticket design concepts for licensed brands and working with graphic designers to see them come to life. These were used to pitch new licensors, in an effort to develop partnerships with state lotteries.

• Creating gift baskets was a hobby that developed into a side business, while I was making the transition from agency to client-side. It provided me the opportunity to develop product offerings, build a website, and conduct sales meetings. However, my greatest passion was the actual creation of the gift baskets and seeing how happy they made the recipients.

• My years at a Hispanic advertising agency afforded me the experience of working on major national accounts. As a media buyer, I worked on over 20 unique Procter & Gamble brands each quarter, performing the allocation process and resolving discrepancies with network TV partners, like Telemundo and Univision. • When I transitioned to media planning, I owned Burger King’s national media plan for Hispanic markets across products and promotions. We had a heavy focus on spot TV and Radio, as well as Out-of-Home bus bench ads, which gave me a broader vehicle understanding.