Amber Gutierrez Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

Spearhead internal process development for a cause-based, fin-tech startup - cultivating great customer experiences for nonprofits, donors and financial advisors. Heavy focus on growing stock donations as a significant revenue stream for nonprofits through education and donor loyalty programs.●Product development - identifying improvement opportunities and solutions from field feedback● Weekly, monthly, quarterly and annual Key Performance Indicator reporting and product performance reviews ● Account management and relationship building with nonprofits and financial advisors/ broker contacts● Buildout of automated service solutions and reporting models through API integration with development team and HubSpot CRM

Houston, Texas, United States

Deliver project-focused services to haircare and beauty product manufacturers with emphasis on event presentation, licensed collaborations, and sales strategy through professional, chain and retail distribution channels. Brands include: Sinesia, Trueplex, Keratherapy, FUEL, Scrupples, Caj Beauty & Blowpro.● 5-time Cosmoprof presenter ● Product launch and relaunch strategy planning and execution ● Development of marketing collateral and branded assets ● Technical and creative copywriting for packaging, advertisements, newsletters, blogs and marketing materials● Product education for distributors, professionals and consumers● Sell-through strategy of products in major retailers (including: QVC, Lord & Taylor, Nordstrom, Costco, Sam's Club, Amazon & Zulily) ● Collaborate with licensed partners and influencers for brand expansion initiatives (Including: Andi Black, Hillary Duff, Olivia Culpo & Lucy Hale).

St Thomas, Us Virgin Islands

Directed and maintained the project progress of rebuilding the U.S. Virgin Island telecommunication structure for a lead Viya Intl. contractor.● Daily analysis reports to accurately monitor and immediately address concerns regarding billing, productivity, progress and field challenges● Identified and Implemented internal practices that add to profitability, quality of service and brand value● Company representative for daily stakeholder engagement calls● Maintained knowledge of technician statuses on three islands and offered real-time solutions for daily challenges● Worked directly with Viya leadership to meet requirements and collaboratively problem-solve, then disseminated direction to appropriate internal parties

Houston, Texas, United States

Initially developed and implemented brand strategy for Chains and was promoted to overall brand development of product lines. Brands included: CHI, Biosilk, Miss Universe, Kardashian Beauty & Esquire Grooming.● Created and executed successful promotions and limited editions to maximize in-store and ecommerce opportunities for my accounts, (JC Penney, Ulta, Beauty Brands, Chatters, Regis, US Army/Airforce, US Navy Nexcom, Fantastic Sam's & Men's Warehouse) of the Biosilk, CHI, Esquire and Kardashian Beauty brands● Supported both Marketing and Sales teams through advertising strategies, PR initiatives and brand asset management ● Maintained an approved ad budget, advertisement initiatives and campaigns while ensuring assets were custom-created and disseminated appropriately to media partners (Including: Seventeen Magazine, Cosmopolitan Magazine, Esquire Magazine, New Beauty, BehindtheChair.com, Estetica, MAN, Launchpad and Modern Salon)● Collaborated with licensed partners for brand expansion initiatives (Including: Zendaya, Flo Rida, The Kardashians, Miss Universe, DJ Khalid, Natalie LaRose, Jomari & Justin Pugh).

Houston, Texas, United States

● Created and implemented successful marketing strategies for clients in diverse markets (majorly oil and gas)● Offered brand-planning and sales strategy services. ● Planned and executed promotional and public relations events (i.e. expo shows, charity events, media events and customer retention/appreciation events)

Angleton, Texas, United States

● Worked closely with the Shell marketing team to create branded sales incentives and promotions for the Houston market, particularly within the automotive sector● Created and implemented unique initiatives with top-selling retailers for Quaker State, Formula Shell, Rotella, Pennzoil and RainX brands● Cobranded events with car dealerships, racetracks, quick lube centers and other businesses where brand-visibility was key