I lead a team of talented content strategists to develop strategy and marketing assets for clients in the B2B SaaS industry.

Responsible for managing client relationships, developing marketing strategies, creating content, and delivering professional marketing assets to clients in the SaaS industry.

Wyld House is a marketing agency specializing in digital marketing and creative services. We deepen customer-brand connections, create compelling campaigns and deliver polished brand assets that get our clients to their goals.

Provided comprehensive business marketing strategy and development of marketing materials, including the creation of the corporate website, SEO, lead generation, digital marketing, design for digital and print assets, event planning, technical and creative writing, RFP response coordination, and business development strategy.

Provided creative content creation, digital assets, website development, and marketing strategy to business owners and marketing teams at global, enterprise-level companies in SaaS, fitness, and technology sectors.

-Developed integrated multi-level marketing campaigns utilizing social media, PPC, TV, radio, direct mail, print and video content-Supported an internal sales team and nationwide network of fitness dealers with brochures, sales guides, videos, point of purchase materials and digital marketing materials-Managed corporate website-Coordinated large-scale trade shows and media events-Provided specialized marketing support for vendor accounts such as Costco, Sears and Amazon.com-Identified and facilitated opportunities for cross-promotional partnerships, including: Jenny Craig, ESPN, KIRO TV, Quaker Oats, Fleet Feet and Michelob Ultra-Wrote and distributed press releases and managed media inquiries- Responsible for management, oversight, and delegation of projects to internal marketing team members and relationships with consulting PR and creative agencies

-Proposed, planned and executed multi-channel lead generation campaigns utilizing automation software, custom landing pages, e-mail, direct mail, print and digital advertising-Created a comprehensive marketing calendar used for timing communications and campaigns-Designed and hand-coded HTML promotional e-mails and scheduled distribution-Preformed updates to corporate website using a content management system-Identified and collaborated with key vendors, service providers and creative agencies-Collaborated with project managers to coordinate product launch strategy

-Facilitated marketing programs, sales support, project management, public relations and promotional partnerships-Contributed to branding and product launch strategy-Management of merchandising materials, Internet marketing campaigns, e-mail blasts and trade show planning-Coordinated and co-developed a complete corporate website redesign in 2007-Copy writing website, mass email, direct mail, newsletter and advertorial content

Management of advertising logs, client/agency communications and traffic department staff.

Assisted production department with on-site news and promotional video shoots and editing.