I partner with small to medium sized businesses to accelerate sustainable business growth while also maximizing efficiencies across all paid media. I build full-funnel marketing strategy using data trends, market research, and expert product and strategy knowledge in Google Ads.

Managed a book of Publicis holding company accounts on the Google Canada Traditional Agency team. Collaborated with agency partners to build Google Ads strategy, find efficiencies, and help advertisers set and reach business goals and objectives.

Centro rebranded to Basis Technologies in 2021

A component to Centro's DEI department; Leader and creator of the Employee Resource Group, Women of the Workplace (WOW), an intersectional employee-led group that supports women and promotes safe and open conversation on topics related to women.

Responsible for the execution of a client’s digital media plan; from creative specs to trafficking to launch. Creation, strategy and placement of conversion/sales and retargeting pixels on campaigns. Testing of pixels to ensure they're firing properly.Coordinating with internal counterparts, publisher partners and vendors to ensure that a client’s objectives, timelines and needs translate into a successful campaign.Utilizing a unique blend of ad operations know-how, troubleshooting expertise, and exceptional communication skills; the ad ops objective is to provide a seamless campaign experience for Centro’s partners.Complete ad server setup (trafficking) on behalf of advertisers; actively manage incoming and outgoing creative assets and implement ad rotations, targeting and supplemental tracking. Perform thorough quality assurance and analysis of creative assets and third party ad tags; provide recommendations and actively contribute solutions to quickly resolve technical or creative spec related issuesEnsure the launch and tracking of media plan placements through third party and internal reporting tools; actively use problem solving skills and work with publisher partners to launch placements per a media plan.Assist publishers with troubleshooting implementation, delivery and functionality issues; provide assistance to Analysis team to actively combat third party reporting discrepancies.Provide regular status updates and reports to the internal team, the client and regional sales management regarding outstanding campaign deliverables, timelines and suggested next steps.Executing campaigns with display, rich media, HTML5, video, paid search, mobile and social media components.

Media strategy - planning - buying (Digital / TV / Radio / Outdoor / Print). Account management. Social media management. Social media strategy. HootSuite. Digital advertising. Content creation. Copywriting.Google AdWords. YouTube advertising. Paid Social advertising. AdNetworks. HTML5.Email Marketing. Ad Trafficking. Google Analytics. Programmatic Digital Media Buying. Creative Direction. POLK Data Research. PEW Research. Nielsen/Scarborough Research. DoubleClick: DFP (DoubleClick for Publishers), DART (Dynamic Advertising Reporting & Targeting), DCM (DoubleClick Campaign Manager) and DBM (DoubleClick Bid Manager).Top Accounts: Suburban Collection (all dealers). FarmLogs. Busch's Fresh Food Market. Katherine's Catering.

---> Marketing – Various writing for CBSDetroit.com & CW50Detroit.com, Promotions, Casting Calls, Company Events/Meetings, Client Events, Email Marketing, Promotion/Commercial Script Writing, Internet Marketing, Social Media Marketing/Management, Marketing Presentations, Organization and Coordination of all current marketing projects, Contribution to marketing campaign: “Detroit Proud” on CBSDetroit.com and CW50Detroit.com.--->Digital – Input all digital orders, Training of Account Executives on digital procedures, Creation of digital sales presentations, Collaborating on various digital sales campaigns, Ad sales, Digital billing, Responsible for all digital sales tracking/budgeting/pacing, Organization and coordination of all prospective, current and past digital ordersKnowledge of – Google Analytics, DoubleClick for Publishers DART Delivery powered by Google, all of Microsoft Office (Excel, PowerPoint everyday), WordPress, SquareSpace, Adobe Photoshop and InDesign.

Weekly blog "Amber In The City." Original idea of creating an uplifting, positive blog that profiled various characters found around the city.