Amber Matuszewski Email & Phone Number

Warsaw, Poland, PL

Columbia, MD, US

• Director of Client Services across two of Merkle's most profitable and complex accounts: Ashley HomeStore and ReadyRefresh water delivery.
• Sr. day-to-day client lead on paid media business, overseeing cross-service line teams of up to 50+ individuals, including strategy, analytics, paid display & social, CRO, and SEO.
• Co-led team in winning RFP to successfully retain Ashley business, resulting in $7.5M+ revenue per year.
• Spearheaded the consolidation of Ashley’s two largest furniture licensees, while also selling through multiple new services resulting in a 50% increase in revenue year-over-year.
• Responsible for considerable organic account growth within existing business, i.e.: 75% year-over-year increase in scope of work via incremental projects such as Media Mix Modeling, staff augmentations, and expanding.
• Strategically executed the delivery of value-add projects for clients such as: a scorecard to hold my team accountable to initiatives promised during RFP, monthly proposals for incremental testing budget, and monthly.

Columbia, MD, US

• Sr. day-to-day client lead on email marketing for 2-3 clients at a time. Responsible for overseeing a team of email developers, analysts and strategists to deliver multiple email sends per day, test & learn road maps.
• Led strategy team in developing B2B email marketing playbooks for L’Oréal Professionnel's salon products division.
• Liaised between executive-level clients on the CMO team and internal teams to develop and execute tactical digital marketing plans based on brands’ strategic objectives.
• Co-led my team in winning RFP for Floor & Decor account to bring in $2.4M of revenue per year in new business.

Columbia, MD, US

• Sr. day-to-day client lead for paid display (both direct & programmatic), paid social, and paid search with a focus on Tune In across numerous HBO series for 70+ shows per year.
• Managed a staff of 3 direct reports, overseeing project management & creative asset management across 5 program director clients at HBO and numerous creative flights per show.
• Served as the primary point of contact for the client’s executive leadership team, overseeing internal and external escalations, identifying risk factors, and developing mitigation strategies.
• Wrote & executed multiple SOPs to streamline the creative management, project management, and analytics processes that were implemented across the entire Merkle/HBO engagement and received recognition from the VP of.

Columbia, MD, US

• Responsible for day-to-day project management for paid search, paid social & programmatic display across all MetLife Insurance lines of business. Created timelines, tracked numerous action items and deadlines, and led.
• Account lead for brand new MetLife Insurance product’s paid media campaigns, targeting both B2B (business owners and HR decision makers) and B2C. Led display, paid social and paid search teams through campaign.

New York, NY, US

• Managed and created organic content for multiple social media accounts, websites, and e-commerce sites for up to six fashion brands at a time, such as Tanya Taylor and State Bags.
• Created monthly content calendars and reporting for each client, outlining organic social strategies to increase their web traffic. Achieved at least a 10%+ increase in web traffic for all six fashion brands during my.
• Created all organic social media content and led the online launch of State Bags x Beyoncé product collaboration, garnering a 150% bump in web traffic the week of launch.
• Utilized my graphics skills to design many campaign concepts on my own, while working with our finance team to ensure all projects stayed within budget.
• Acted as project manager and liaison between clients and outside firms for all digital projects, including full website design, logo and branding, and campaign partnerships with influencers.
• Created and designed e-mail marketing campaigns for clients using Mail Chimp, and delivered reports on each campaign’s success and optimization recommendations.

US

• Independently managed the organization of images and oversaw retouching processes, including cover work, to meet aggressive publishing deadlines and liaised with both in-house and out-of-house retouchers daily.
• Worked with the managing editor to ensure ship dates for each issue were met, and all images were ready to ship on time.
• Marked up and monitored corrections of all cover images, major fashion feature stories, and all front of book products.
• Utilized conflict resolution skills daily with legendary photographers such as Alexi Lubormirski, Melvin Sokolsky, Terry Richardson, Victor Demarchelier, Douglas Friedman and their staff to ensure their vision for.

US

• Responsible for designing 8-12 pages per issue including: shopping sections, features, beauty pages and major fashion feature stories.
• Collaborated with the Editor-in-Chief on multiple projects, including the design of four newsstand covers. Received a personal e-mail from her, thanking me for my professionalism and calm under pressure while working.
• Received an Ozzie award in 2012 for Bazaar’s Table of Contents re-design, of which I was in charge.
• Worked directly with our Editor-in-Chief and legendary creative director Robin Derrick on re-design of the magazine for the March 2012 issue: researched competitors, compiled inspiration boards, and designed mock.
• Conceptualized, directed and executed creative design solutions for the shopping sections throughout 6 magazine re-designs.
• Published multiple blog posts of organic content on Harper's Bazaar's website.

• Worked directly with the Editor-in-Chief and senior editor gathering research for articles and interviewing sources.
• Completed the process from beginning research to writing the final article for multiple feature stories.
• Worked completely on my own giving only a progress report to the editors at the end of the day.
• Organized and managed multiple assignments simultaneously while working on a deadline.

US

• Took on the work load of two full-time interns for the entire summer.
• Designed six layouts, including an entire section, that were published in the the September and October 2008 issues.
• Collaborated daily on projects with multiple editors of other departments outside my own. Responsible for conflict resolution when given differing feedback between departments.
• Compiled and updated the mock-up magazine book and the wall of mini layouts multiple times each day for the Editor-in-Chief's review.
• Assembled all images for editors to choose from for their sections and managed final image retouching process.
• Assembled packages of approvals needed to send home with the Editor-in-Chief at the end of each day. Then would summarize and disperse her feedback to the appropriate editors the following day.

• Assembled mock-up magazine each week for the art director and staff to review and provide feedback.
• Assumed various design responsibilities in each issue, including designing layouts that got published, and retouching images.
• Had my illustration featured in the August 2007 issue.