Michal "Mike" Szmurlo Email & Phone Number

New York, NY, US

Warsaw, Poland, PL

Designing and Leading Marketing in the US and Canada 🚀

Warsaw, Poland, PL

Drive marketing and support Revenue Growth for the U.S. / North American region for RTB House, a global ad tech company that provides state-of-the-art marketing technologies for top brands & retailers worldwide. Focus on driving pure new brands. Involved in local strategy and execution across sales and marketing.

Warsaw, Poland, PL

• Define and implement marketing communication strategies and programs for North and South America region.
• Support sales efforts by offering strategic input and tactical recommendations.
• Build trust as an advisor to the business, challenge the status quo and prioritize ABM programs.

Austin, TX, US

• Lead to deal funnel management on the Polish market.
• Achieving 300+ new hires with $50/h and $100/h rates during on-site and online events.
• Implemented CRM and marketing automation to synchronize digital marketing and customer data into one hiring experience.

Redmond, Washington, US

• $10M+ marketing and incentive budget responsibility for Cloud programs in CEE. Trained a team of 4 Customer Success Managers to maintain Partner's experience from the incentive programs. To scale, managing multiple.
• Cloud Jumpstart ownership, ROI 1:20 focusing on Azure $2,6M account-based fully digital marketing campaign reaching 50 regional Partners through Google Adwords, PPC, SEO campaigns and content creation.

San Jose, CA, US

• Build joint marketing plans with top 30 partners responsible for 70% of Commercial market share in Poland. Manage the use of marketing funds $2M, implemented Global Demand Center services in CEE focusing on Integrated.
• Hire and lead inside sales team of six telemarketing agents focusing on Collaboration solutions portfolio cross-sell.
• Main tools: Salesforce CRM + Eloqua, In-house designed direct mail + digital demand generation campaign.

San Jose, CA, US

• Organization of two main IT events in Poland Cisco Expo - 1000 attendees business oriented; Cisco Forum 600 attendees technical oriented.
• Become the face of Cisco Marketing, driving thought leadership, Cisco messaging and Cisco architecture priorites.
• Demonstrate impactful, revenue generating activities – with clear metrics identified, leverage packaged content created / turnkey campaigns where relevant.
• Drive country-buy in to drive execution of activities and execution strategy.
• End-to-end accountability from Planning to execution of each activity.
• Overall Marketing budgetary overview.

San Jose, CA, US

• Own and manage the communications programmes (Marcom, Corporate Communications, PR and Events).
• Plan, develop and execute these plans and deliver all commitments to deadline.
• Develop effective communications programmes to drive demand to hit the growth, revenue and margin targets.
• Deliver quality and accurate Communication that meets customer, press and market needs. Ensure maximum brand image and positioning.
• Work with counterparts across the region to deliver shared objectives, activities and best practice and to drive process improvement.
• Track, measure and report of effectiveness of Marketing campaigns and Communication metrics.