Amber Williams Email & Phone Number

Adelaide, South Australia, Australia

Reporting directly to the CEO I manage a team of three across 3 separate brands. I currently manage a Marketing Coordinator, Social Media Coordinator, & Graphic Designer and enjoy inspiring them to achieve our goals daily. Key achievements include:- Launching complete Dominant re-brand Feb 2022- Launching new Dominant website Feb 2022- Launching and managing internal online communication, rewards & recognition platform GROW at Dominant. This involves working closely with the HR Manager to improve internal communications daily. - Implementing a Linkedin strategy that showcases the expertise of Dominant team members through specialised article content.

Reporting directly to the CEO I manage a team of three across the Dominant commercial and home products brands. This involves working with all members in the Dominant team from Account Managers, Customer Service Team, R&D, Quality, HR, Factory and Production. I work on the creation and updating of all marketing material, product packaging, managing two websites, internal communications, social media management, and overall brand development. Day to day I lead a team of two Graphic Designers, and a Marketing Assistant to achieve our goals. Key achievements include:•Launching Dominant’s new Plant-Powered Cleaning Range. This involved extensive planning and creation of all product labels, marketing & website material, POS display material, social media and EDMs, along with a PR plan. •Becoming a member of the New Product Development team where all aspects of new product development are discussed and planned. •Running internal staff training sessions on best practices for the Dominant brand on Linkedin.•I am also a member of the internal audit team helping to improve our business as a whole. •Creation of the Mirasan hand sanitiser brand and the website https://mirasan.com/

Adelaide, South Australia, Australia

Adelaide, South Australia, Australia

Reporting directly to the CEO I manage a team of three across all elements of the Cafetto brand. This includes the creation of all marketing material, website management, social media management, content creation, event organisation, new product launches, EDM management, advertising and editorial management, and more. The role requires focused time-management skills as Cafetto is worked on alongside the Dominant brand. Key achievements include:• Launching new Cafetto range of home products in 2020• Coordinating the Cafetto stand at the 2019 HOST Milano International Hospitality Exhibition in Milan Italy. • Coordinating the Cafetto stand at the World of Coffee Exhibition in Berlin 2019• Social Media planning for all Cafetto social media sites including instagram management and the creation of explainer animation videos.

Promoted to Marketing Coordinator

Reporting directly to the Managing Director I took on numerous duties within the business including, managing the website daily and creation of new website in 2015 and 2017, writing blog articles for website, creation of web banners, managing social media pages, creating social media content including infographics, gifs, video content creation for social media and website including filming promotional videos for Chinese market, creating marketing collateral (presentations, brochures, posters, POS material, shopping bag for expo in China), creating MailChimp emails both B2C and B2B, public relations duties including writing and designing press releases for beauty editors and bloggers, finding and communicating with social media brand ambassadors, organisation of sending product for all promotions and sampling opportunities (eg, fundraisers, gift bags, trial products for reviewers), administration duties (all customer service enquiries via email, answering phones, taking orders), creating artwork briefs for designers, editing product packaging artwork, designing and sourcing stickers for products, sourcing new products and packaging solutions, producing reports on website statistics and functionality, organising and creating both digital and print advertisements, communicating with key stakeholders, event organisation for social and training events including organising catering, presentations, and take home bags, and liaising with warehouse about product orders and shipping. Key achievements include:•Managing creation of new business website in both 2015 and 2017, this included creating design features such as banner images on all pages and image blocks for main page, also writing blog articles for site and creating new content pages.•Designing artwork, wording for magazine & digital advertisements.•Designing & maintaining extensive training guide on Kosmea products using InDesign. •Monthly design of email newsletter to customer database of over 10,000 people.

Weekend notes involved writing articles reviewing interesting things to do in Adelaide including restaurants, bars, events, shopping centres, and advertising fun ideas for weekends. I would create entertaining and informative articles and take photographs to accompany them. I have won five awards through the website for my writing. The articles and photographs are published onto the Weekend Notes website www.weekendnotes.com/profile/185957/

Position involved working in display homes, meeting and greeting customers, answering their questions, generating leads for the sales consultants, organising marketing collateral, opening and closing display homes.

O'Halloran Hill

Part time employment at Golden Chicken O’Halloran Hill. Fast paced, busy working environment involved a lot of communication and interaction with customers. I have been complimented by customers on my effective communication skills. Mostly a counter service position, other responsibilities include cooking, preparing food, closing the shop, phone, and money handling.

This role included writing copy for the businesses website, re-writing documents to make them more effective, writing a blog on the website, writing radio advertisements, organising and attending networking events, managing all business social media, assisting with marketing plans, producing run sheets for events. Administrative skills were also required (answering phones and managing databases).Also participated in coordination of the Clipper Ship 'City of Adelaide' - Database management and direct marketing to business and consumer to raise money for fundraising campaign.Programs used:- Social Media (Facebook, Twitter, Linkedin)- MailChimp- EventBrite- WordPress

I was a mail advertisement distributor to 350 homes around my neighbourhood. This role required organisation skills and time management skills as mail needed to be organised into bundles and delivered on time.

Bachelor Of Communication (Media And Culture), Submajor: Communication And Media Management, Grade Point Average: 5.79/7.0

Activities and Societies: University Internship Programme, Advertising ClubCompleted University Courses 2011 Introduction to Communication.

Microsoft Excel Short Course

Education record

Activities and Societies: Member of the Student Representative Committee and Tennis programme

Education record

Education record