Amber Freeland Email & Phone Number

Rowlett, Tx, Us

Providing consulting and fractional leadership in strategic communications and public relations. Services include strategic plan development, marketing communications, copywriting, editing, content development, website content and development management, project management, social media management, graphic design, and more.

Dallas, Texas, Us

TEAM LEADERSHIP: Built customer experience (CX) team from the ground up to own and lead strategy, content development, and implementation of B2C omnichannel communications campaigns for the #1 provider of preventive in-home health evaluations serving 50+ health insurance clients for Medicare, Medicare, commercial LOBs, and other key strategic partnerships.MARKETING COMMUNICATIONS, MEMBER EXPERIENCE: Developed and rolled out a cohesive and effective end-to-end product marketing and member engagement strategy, including email and SMS messaging, proprietary telehealth platform and scheduling software, high-volume call center scripting, and multimillion-dollar direct-mail campaigns that meet HIPAA, CMS, ADA, FCC, and TCPA regulatory requirements and best practices.. PRODUCT MANAGEMENT & OPERATIONS: Developed and executed a comprehensive CX journey map covering all existing and potential member experience touchpoints to guide product management’s roadmap. Worked collaboratively to map out internal workflows and created an internal ticketing system to track team workload, streamline and refine processes, improve operational efficiencies, drive clients towards standardization, and launch core products to scale business offerings and deliver a best-in-class product. Reviewed client contracts, provided budget forecasting, and secured procurement of third-party vendors and contractors (on and off-shore).

Dallas, Texas, Us

Dallas, Texas, Us

Dallas, Texas, Us

BRAND COMMUNICATIONS: Owned and executed omnichannel print and digital communications strategy for all paid and owned media supporting all marketing and nonprofit development efforts. Created all external communications, including quarterly newsletters, executive messages, annual reports, editorial content, donor messaging, and all website and social media content. Provided public affairs support for state and federal lobbying efforts.MEDIA RELATIONS: Acting spokesperson responsible for all aspects of earned media strategy reaching over 1 billion people in international Tier 1 and trade media placements promoting public health research and ensuring accuracy and brand recognition. MARKETING COMMUNICATIONS: Refined and executed youth marketing strategy for the FitnessGram and the NFL PLAY 60 FitnessGram Project, including all branding and media campaigns, promotion of the SaaS product and health program, new website development, album launch across streaming services, production of all video assets for PSAs and fundraising events, and collaborative messaging with the NFL Foundation and team community relations departments.

Dallas, Texas, Us

MEDIA RELATIONS: Lead media relations efforts while supporting content development and digital strategy; Developing media pitches and content ideasSOCIAL MEDIA: Execute organic social media strategy while supporting paid social strategy on LinkedIn; Supporting email campaigns; Evaluating and analyzing data metrics for social media and media placements to ensure continued growth for clients; Managing and coaching social media intern TEAM LEADERSHIP: Managing and coaching junior team members and direct reports; Overseeing client communications and reporting; Developing improved project management processes CLIENTS: Omnitracs (leading provider of trucking transportation technology), Pivot3 (hyperconverged infrastructure for network security and surveillance technology), Vertex (cloud-based customer information system platform for utilities)

Wylie, Texas, Us

EXTERNAL COMMUNICATIONS, DIGITAL STRATEGY: Developed and executed all internal and external communications and executive thought leadership messages for regional utility servicing 1.7 million residents in the fastest-growing region in the country to establish brand identity, revitalize the public image, and help secure federal approval for a $1.2 billion civil engineering project. Includes developing executive communications for thought leadership, board messages, public meetings, editorial ghostwriting, and talking points. Managed two external marketing and PR agencies to refine owned and paid targeted media for public education campaigns. Responsible for all content writing, photography, publishing across print and digital channels, measurement and analytics. Managed the full redesign and launch of ntmwd.com.MEDIA RELATIONS, CRISIS MANAGEMENT, PUBLIC AFFAIRS: Served as public information officer and media relations spokesperson as needed eliminate negative press and educate the public in emergencies. Supported outreach to public officials by developinging fact sheets, presentations, and giving site tours.INTERNAL COMMUNICATIONS: Led strategy, content development and execution to rebrand all internal communications, including the launch of digital newsletters, branding for training and safety programs, and new technologies such as company-wide email for all field workers and a SharePoint intranet.Earned five industry communications awards for social media, digital newsletters, internal communications, videos, and annual reports from the American Water Works Association and Water Environment Association of Texas at the 2018 Texas Water Conference.

Dallas, Texas, Us

Joined when Insite acquired QSI Group.CLIENT SERVICES, PROJECT MANAGEMENT: Managed client relationships and business development services. Project manager for new and existing accounts offering tech support, content development, copywriting, copyediting, QA/QC testing.DIGITAL CONTENT STRATEGIST: Developed and guided digital strategy, including custom web development, email campaigns, blogs and social media. Implemented Google Analytics and SEO research for clients in healthcare, manufacturing, real estate, luxury weddings, nonprofit and consumer products.CLIENTS, PROJECTS: Cooper Aerobics, Dallas CASA, Smith Thompson Security, Kathrein, Texas A&M Hire Aggies Career Center, Jack Rogers USA, BNSF Railway, Centene Corporation, Bell'Invito, Goshen Health, BSA National Scouting Museum

Grand Prairie, Texas, Us

CLIENT SERVICES: Managed client relationships and business development services. Prepared client proposals, sitemaps and other documents. Conduct extensive research on client needs, emerging platforms and trends.PROJECT MANAGEMENT: Project manager for new and existing accounts offering tech support, content development, copywriting, copyediting, QA/QC testing. Led planning, design, production, programming and launch of websites and back-end web systems; Prioritized and managed maintenance updates of web sites and client requests working with production, design and programming staff through Basecamp.DIGITAL CONTENT STRATEGIST: Developed and guided digital strategy, including custom web development, email campaigns, blogs and social media. Implemented Google Analytics and SEO research for clients in healthcare, manufacturing, real estate, luxury weddings, nonprofit and consumer products.CLIENTS & PROJECTS: Mrs Baird's Bread, Strictly Weddings, Glasfloss air filters, Forward In Faith North America, The Senior Source, Guardian Safety Solutions, Hydra-Shield, Theatre3, CRM Studios, Textbook Valet, Children's Holiday Parade, Harold Simmons Foundation, Irving Cares, Granberry Properties

Dallas, Tx, Us

STRATEGIC PLANNING: Conduct and compile thorough research for new business ventures, campaigns, proposals, etc.; Update media analysis reports; Analyze the effectiveness of current metrics.SOCIAL MEDIA: Write, edit, and post content to Facebook and Twitter for luxury skin care client; Explore new analytical methods for social media.PUBLIC RELATIONS, MEDIA RELATIONS & CRISIS COMMUNICATIONS: Write short/long lead pitches to regional and national media outlets; Follow through with pitches to ensure placements; Build and maintain targeted media lists with Cision; Research and identify influential bloggers for targeted markets.CLIENTS & PROJECTS: New Mexico True (statewide tourism board), Eraclea Skin Care, City of Granbury (tourism board), City of Abilene (tourism board)

Denton, Tx, Us

HIGHER EDUCATION | TEACHING | PUBLIC RELATIONS | SOCIAL MEDIA STRATEGY TA for the Mayborn School of Journalism, department of Strategic Communications.PROOFREADING/EDITING: edit, proofread and grade blogs, press releases, memos, letters and other class assignments for PR Writing and PR Communications classes; Demonstrate extensive knowledge of AP Style and strong grammar skills.SOCIAL MEDIA MONITORING: Monitor and track Twitter activity of 110 social media and PR students; Evaluate student blog posts and blogging strategy.CURRICULUM INSTRUCTION: Assist professor by delivering presentations on social media and public relations; Data-entry and record keeping for professors; Maintain professional communications.

Dallas, Texas, Us

MEDIA RELATIONS | SOCIAL MEDIA STRATEGY | MARKETING COMMUNICATIONSMEDIA RELATIONS: Write press releases and media alerts; Pitch to local media; Update and maintain current media list including print, broadcast, online and special interests.SOCIAL MEDIA: Manage Twitter chats for @AHA_Dallas; Create AHA Dallas Paper.li newsletter; Assist video crews at Dallas Heart Walk; Create online thank-you videos for corporate sponsors.COMMUNICATIONS: Research and create communication materials for Stretch-N-Grow partnership, Go Red for Women campaign. Cotes de Cour fundraising gala, and Heart Walk.

SECONDARY EDUCATION | CURRICULUM DESIGN | TEACHING | COACHING | PROFESSIONAL DEVELOPMENTCURRICULUM INSTRUCTION AND DESIGN: Instructed and assessed ability of students to compose a variety of written texts for different audiences; Wrote and designed 10th grade English curriculum for Rockwall ISD; Identified and evaluated potential gifted and talented students at Carrollton-Farmers Branch ISD; Served on Grammar instruction task force; Served as leader on teacher advisory board for 3 Rivers Foundation for the Arts and Sciences.PROJECT MANAGEMENT: Led instructional team to a 23% increase in high-stakes test performance among at-risk students; Maintained a 98%+ college prep test success rate among high potential students; Prepared complex data analysis reports; Met and exceeded team objectives for success.COMMUNITY RELATIONS: Maintained positive relations with community members, parents and students through use of traditional and social media including blogs, Twitter, Facebook, Google Calendar, classroom website and professional wiki page.PROFESSIONAL DEVELOPMENT: Designed and delivered presentations to other professionals on best practices and strategies for success among both at-risk and high potential students; Collaborated with local and national colleagues to design engaging lessons that incorporated successful learning strategies while meeting district and state objectives and goals.* * * * *“Her work has been exemplary…[and] her humor, intelligence and strong work ethic impress everyone who meets her.” - Jennifer Barbknecht, former department chair at Lakeview Centennial High School (excerpt from recommendation letter)“In addition to her solid work ethic, she was an innovative teacher [who] showed passion and considerable knowledge… [and an] impressive use of all things technology-driven.” - Shelley Garrett, Assistant Principal at Rockwall High School (excerpt from recommendation letter)

Frisco, Tx, Us

MARKETING COMMUNICATIONS | BUDGET MANAGEMENT | EVENT PLANNINGEVENT PLANNING: Planned and executed large-scale events including Texas Rangers Winter Carnival & Season Ticket Holder Picnic; Dallas Stars Season Ticket Holder orientation at American Airlines Center; Grand opening of AAC; Managed logistics for trade shows, corporate sales opportunities, and season ticket holder sales at The Ballpark and AAC.MARKETING COMMUNICATIONS: Produced brochures, flyers, signs, table tents, pamphlets, leaflets, direct mail packages, etc.; Organized and managed all direct mail campaigns and vendor relationships.INTERNAL COMMUNICATIONS & BUDGETING: Tracked and reconciled $4.5 million departmental budget; Managed all purchasing needs including soliciting vendor bids and managing payments.

PUBLIC RELATIONS | MARKETING COMMUNICATIONS | GAME OPERATIONSInternship with the Lubbock Cotton Kings of the Western Professional Hockey League and later of the Central Hockey LeagueCOMMUNICATIONS: Authored content and managed design of official team website; Composed and/or edited all official correspondence including letters, press releases and official league documentation; Drafted Booster Club by-laws and constitution.COMMUNITY RELATIONS: Wrote, published and distributed monthly season ticket holder newsletter; Assisted with events including player appearances, promotional events and community outreach programs; Co-founded Booster Club and recruited officers.GAME DAY OPERATIONS: Assisted Director of Operations with all game day productions including awards and prizes, promotions, vendor relations, events and hospitality services.

Features, entertainment, and lifestyles reporter focusing mainly on theater performances, art openings, concerts, and daily student life on and around campus (formerly known as the University Daily).

San Antonio, Texas, Us

Advertising sales and designWriter - 1 cover story, restaurant reviewAlso wrote freelance cover story on new aquatic center for "Lubbock Home & Family Magazine"

Summer internship with Lubbock CVB to work on the Miss Texas (Miss America) scholarship pageant. Wrote letters, magazine blurbs, and press releases for various other events including the "Crossroads of Texas Summer Music Festival."

Conduct a variety of phone surveys for market research purposes

Bachelor Of Arts, Public Relations

Master Of Journalism, Strategic Communications/Public Relations

Completed 9 Hours Towards A Master Of Arts Degree, English & Creative Writing

High School