Amber Li Email & Phone Number

台灣 Taipei City 台北

台灣 Taipei City 台北

• Lead all monetization affairs of udn.com, to maximize revenues while balancing the needs of advertisers and intracompany.
• Manage, evaluate and onboard more than 30 digital advertising partners from Google Ad Manager, Ad Network platforms, and SSP partners.
• Create and optimize implementations, monitor the important advertising metrics including Ad discrepancy, Fill rate, Show rate, Viewability, and eCPM, etc.
• Provide thoughtful insights via Google Products (Google Ad Manager, Google Analytics and Google Data Studio, etc.), and work closely with Tech team to improve site performance, including Page speed, Ads viewability.
• Identify new opportunities on revenue through programmatic advertising analysis and support the Sales team to grow the business of direct sales.

台灣 Taipei City 台北

• Evaluated the revenue potential of top 500 premium publishers, developed and drove holistic revenue optimization.
• Handled and led the integration in Ad placement planning, DFP ad units set up, and onboard programmatic partners for publishers.
• Developed and verified the performance of new programmatic demand partners, and shared them with other account managers.
• Coordinated with programmatic demand partners, monitored and solved programmatic ads-related issues.
• Executed the training for new members in Google Ad Manager operation, monetization strategy, best practices in placement planning, and troubleshooting.

台灣 Taipei City 台北