Ariela Rashty Email & Phone Number

Tel Aviv District, Israel

Organized and standardized documentation, creating a scalable and easy-to-navigate information architecture for internal and end-user docsLed content projects across teams, collaborating with Product Managers, Developers, and SMEs to document features and create outlinesManaged REST API content, ensuring clarity for developers, and participated in API QA testing with Postman, Stoplight, and OpenAPIStandardized component libraries and repurposed content across platforms using topic-based authoring, scripts, and content management toolsWrote 'Docs as Code' for software and API, working with YAML, JSON, and GitHub, and participated in code reviews for version-controlled updatesProduced intuitive end-user documentation, including use cases, release notes, and REST API guides, tailored to user personasDeveloped and maintained style guides for API, UX copy, and technical content, ensuring consistency across DevOps, product, and marketing teamsConducted usability testing, refining UX copy and Figma mockups to enhance text placement and clarity, aligned with best practices

Israel

Spearheaded diverse projects in technical marketing communication, crafting engaging technical blog posts, authoritative vertical-specific white papers, and research-driven content optimized for SEO.Fostered cross-functional collaboration with various departments to ensure project success, aligning on messaging frameworks and maintaining a consistent tone of voice throughout all marketing materials.Leveraged industry best practices to enhance content visibility and audience engagement, driving measurable increases in web traffic and lead generation.

Israel

Optimized UX writing on subscription purchase page increasing newconversions by 30%Strategized UX writing to update old SaaS site, creating a smoother andengaging experience for userOwned the roadmap, set clear product goals and aligned cross-teamwith grand vision increasing motivation and productivityDeveloped holistic product plan using best practices that significantlyimproved user experiencePrioritized bug backlog implementing agile methodologies reducingrefund rate by 50%Onboarded all cross-functional team members onto Monday.comimproving organization and productivity

Ramat Gan, Tel Aviv, Israel

Created SEO targeted email copy for marketing campaigns driving 3.5x more conversions using Ahrefs and Active CampaignGenerated graphic design for email campaigns increasing lead conversions using FIGMA, SendinBlue, FreePic and ShutterStockIncreased lead conversions with SEO copywriting of product descriptions and specifications for SaaS website and landing pagesOptimized affiliate revenue by identifying qualified traffic and affiliate quality using ShareASale

Created content for Helpdesk training course including videos presentations and graphics, reducing training period by 30 hours using QuickTime, YouTube, Figma, Google Suite and Microsoft SuiteAuthored, edited and proofread technical writing for knowledge base articles and troubleshooting guides, decreasing overall noise in helpdeskDeveloped technical writing copy for companion installation emails increasing clarity for new conversions and decreasing support ticketsIncreased cross-sell and upsell revenue with targeted email copy that encouraged existing customers to upgrade and purchase new productsIncreased API adoption by cross team collaboration to research and analyze customer needs and provide customized API

Created templates and technical, sales and support content that streamlined communication with customersManaged over 100 SaaS B2B accounts simultaneouslyIncreased sales by 50% by streamlining the sales pipeline, identifying common trends from lead to completion