A results-driven marketing professional, I have over ten years of experience working to promote brand awareness and propel conversion. An effective communicator, I develop and maintain successful relationships with media and vendors. I have experience creating media strategies, including crafting and distributing press releases, identifying placements, and fielding press opportunities. As a brand storyteller, I identify the unique details and individual stories that help bring the content to life. Through the agility of social media, I create and post exclusive content across multiple channels and provide an individualized, high-touch experience for the consumer through community management. I am responsible for creating new journey and nurture tracks for our dealer channel and consumers with Marketing cloud, including management of the transition project from Pardot to Marketing Cloud. I manage successful global integrated marketing strategies that include digital and print advertising (channel, design, architecture, consumer) within a $250k annual budget. By utilizing real-time metrics, I review analytics and ensure campaign optimization to achieve ROI and exceed goals. I have experience with lead generation and email marketing, including new platform implementation. Leading with a flexible approach, I haven’t met a problem I couldn’t work to solve. I am detail-oriented, with excellent project management, time management, organization, and decision-making skills. I thrive in a team environment where I can collaborate and contribute to the collective success of the organization. Skills: Public Relations. Media Relations. Social Media Marketing. Marketing Operations. Event Management. Lead Generation. Product Marketing. Content Creation. B2B. B2C. Vendor Management. Online Advertising. Data Analytics. SEO. SEM. User Experience. Email Marketing. Press Releases. Earned Media. Advertising Budget.
Listed skills include Customer Service, Social Media, Marketing, Sales, and 30 others.
