Amber Pacheco, Cspo Email & Phone Number

Schaumburg, Illinois, Us

Austin, Texas, Us

Owned the Enterprise and High-Volume Hire Employer segments for our asynchronous video interview product as part of Indeed’s Incubator team, focused on researching, testing and scaling successful new products.• Drove employer product adoption and engagement through compelling enhancements and new features.• Proposed, researched, vetted and led a significant change to the platform in support of Employers working with Applicant Tracking Systems, enabling the 80% of jobs on Indeed which are indexed from ATS’s to become eligible to use the product without requiring investment in costly integrations.• Partnered with Sales and User Experience teams to conduct research via interviews, user testing, and rapid experimentation.• Pitched and led cross-team collaborations to increase our value proposition through deeper integrations with other Indeed Employer products, while incorporating best practices for Equitable hiring, inclusivity and accessibility.

Boston, Ma, Us

Acted as both individual contributor and supervisor/mentor to two direct reports on this distributed, lean startup team for a green energy and community solar service provider.• Owned the roadmap for Energy Switching and Community Solar product enrollment and conversion metrics.• Collaborated with Leadership, Marketing, Customer Success, Business Development and other key stakeholders to set a strategy for growth and new market entry.• Conducted user research via interviews, HotJar session tracking, Amplitude Analytics and prototype testing via User Testing.com to propose enhancements and feature experiments.• Tracked and reported product success metrics using both DB SQL queries and Amplitude Analytics.

New York, Us

Returned to SmashFly (later acquired by Symphony Talent) as Product Manager for SmashFly’s flagship SaaS Recruitment Marketing platform, providing integrated CRM and multi-channel recruitment marketing tools.• Successfully led the research, design, definition and rollout of the new Employee Referral product, synthesizing customer feedback and research with competitive analysis and user testing• Owned the Employer Experience roadmap including the Events, Referrals, Internal Mobility, Virtual Interview, Interview Scheduling and Feedback Slates product lines.

Stowe, Vermont, Us

Acted as Product Owner for two scrum teams focused on the key integration initiatives for Inntopia’s Resort Management SaaS and Marketing Cloud product lines, while maintaining the existing integration products.• Partnered with the customer stakeholders to design and iterate on custom development, worked with internal stakeholders to maintain and enhance our integrations with leading external systems.• As a member of the scrum team, created and prioritized Product Backlog items, created and refined user stories and acceptance criteria, wrote and executed test cases via Postman, DB SQL queries and UI.

Concord, Ma, Us

Acted as both Product Owner and Product Manager for SmashFly’s flagship Recruitment Marketing platform. Successfully led the rollout of multiple strategic product initiatives on extremely tight deadlines with limited resources during a period of rapid growth for this startup software-as-a-service provider. • Backlog management: As a member of the scrum team, created and prioritized Product Backlog items, writing user stories and acceptance criteria. Groomed backlog and planned releases partnering with the Scrum Master and with QA leads.• Inter-Scrum Team communication: Adeptly juggled and tracked dependencies with other scrum teams, constantly checking assumptions and adjusting prioritization of backlog items.• Customer engagement and advocacy: Worked closely with internal and customer stakeholders to implement, rollout and achieve general availability for the new Events Management module. • Cross-functional team collaboration: Worked with Implementation, Customer Success, Marketing, Sales and Training teams on release readiness and go-to-market strategy, as well as process improvement. • Presented to customers at customer conferences, online and in recorded tutorials.Tools used: Microsoft Visual Studio Team Services (cloud version of MS Team Foundation Server), AHA for roadmap planning and customer ideas portal, Webex, JoinMe, Skype, Camtasia, Balsamiq for low fidelity mock ups, Snag it for high fidelity mockups and screen shots, Exploratory Testing chrome extension for screen capture in documenting bugs, Visio for process mapping, Fresh Desk for customer support issue management. *Nominated by Implementation Team for a spot award in recognition of my dedication and commitment to customer success while supporting the first implementation of the new Events module.

Needham, Ma, Us

Multi-platform ecommerce product manager focused on conversion rate optimization for the vacation rentals product line across 25 locales on the TripAdvisor website. Owned the VR mobile roadmap and partnered with dedicated developers to launch VR on multiple platforms, and to build compelling, revenue-generating features. Managed multiple projects in weekly releases from ideation and spec creation, through development and QA to launch, on time and within scope.• Executed regular A/B tests for conversion rate optimization across desktop, tablet, mobile web and mobile app, set success metrics and analyzed results.• Managed roadmap and rollout of Vacation Rentals on TripAdvisor Mobile Website, increasing sessions 24% in 2014, which are up over 100% YOY.• Managed roadmap and rollout of Vacation Rentals on the TripAdvisor Mobile App (both iOS and Android), resulting in a 6% increase in overall sessions, on track to double in 2015.• Collaborated with teams across multiple brands (FlipKey, HolidayLettings) on test and feature concepts.• Managed the Search Engine Optimization roadmap until a dedicated team was created, working with SEO analysts and developers on weekly tests, generating a consistent increase in SEO sessions.• Worked closely with design to create elegant and simple user experiences.• Conducted usability testing via usertesting.com and also in-house with our design/UX team.• Analyzed data using varying tools including Visual Sciences, Google Analytics, data warehouse cubes and pivot tables, and sql queries to understand user behavior, identify opportunities for improvement, create product dashboards and weekly reports.

Weston, Ma, Us

Responsible for planning, positioning, defining, building, and launching new products while maintaining the existing Employer product line. Acted as customer advocate, presented new product concepts both internally and externally, worked cross-functionally with Design/Engineering/QA on the development of functional specifications and with Sales teams on various target client segments. • Owned and expanded the Candidate Management functionality to streamline key workflows and drive deeper engagement for flagship Employer product line in 24+ locales.• Worked with partner vendors to define an open API for customer job inventory to increase conversions and improve customer satisfaction for ATS users.• Integrated Trovix semantic search technology into Employer product line with innovative revenue-generating job posting products.• Created Product Definition Documents, Requirements Elicitation scripts and Research plans, User stories and Use Cases, User Acceptance tests, Internal and External release notes, Product Positioning documents, PowerPoint presentations for Executive Reviews and Product Launch, and copy for marketing, internal and external training materials.

Us

Drove new product features and enhancements for award-winning flagship Enterprise product. Worked with customers, prospects, and cross-functional teams to refine requirements. Collaborated with marketing to identify the product positioning, key benefits, and target customer. Acted as the internal and external evangelist for product offerings, providing support for sales calls and executive reviews. Analyzed potential partner relationships for the product.• Specialized in multi-divisional/multi-national market.• Established usability studies as a standard event at user conferences.• Promoted to Senior Product Manager, December 2005.

Us

Acted as Project Manager of the implementation of web-based TRM software for domestic and international rollouts. Managed internal resources to set-up software and processes for the client. • Lived in UK for six months while rolling out European clients, training BrassRing Account managers in UK and Germany, and leading competitive project in Netherlands resulting in the win of multi-year contract.

Us

Ensured customer satisfaction while functioning as Project Manager over the lifecycle of each account, from the critical implementation phase, through ongoing account maintenance, to renewal. Managed both domestic and international implementations, training, product integration, and issue/bug resolution.

B.A., Psychology

Information Design Certificate Program

Seminar, Practical Product Management, Requirements That Work

Certificate, Client/Server Technology