Amber Yuan Email and Phone Number

1. Responsible for the whole company brands’ online marketing strategies and making online promotion strategies.2. According to the operation conditions, designing promotion plans monthly/quarterly/yearly.3. Communicate frequently with every online shop in our company; know well about the latest actions of online shops; fully use the social hot issues to make brand marketing.4. Represent company to negotiate with e-commerce platforms; maintain external relations and crisis public relations. 5. Managing the whole marketing team members; making team working plans and arrange works reasonably; training and assessing team members.

1.Develop and execute marketing campaigns, promotions and tactics for in and out of stores to dial up brand-level communication.2.Developing implementation plan for each channel 3.Analyze and evaluate each marketing project, find out areas for improvement.4.Maintenance of company’s Chinese website, WeChat and Weibo. Write up articles and prepare pictures for these online platforms for brand building, market communication and education.5. Conduct effective training sessions to sales team.

1.Brand awareness & product capability communication in channel. 2.Support Marketing Manager of China to implement the marketing planning with ka. 3.Lead the trade marketing among the ka team. 4.Ka marketing budget control. 5.Assist Marketing Manager of China to guide the ka on marketing planning of new year. 6.Follow up the marketing planning in local market among the ka. 7.Managing the entire product line from strategic planning to tactical activities.

1. To assist Marketing Manager in all marketing and promotion activities2. Coordinate with different internal and external parties for the completion of marketing campaigns.3. Prepare promotion materials request such as brochures, invitations, for local usage.4. Plan and organize company events, product/ service campaigns, or any assigned ad-hoc marketing tasks

1. Business proposal planning of retail in new year.2. Managing different channels ,inclouding ecommerce and local stores3. Organizing and implementing the PR activities. 4. Media collaboration in the fields of technology, cosmetics and lifestyle. 5. Planning online keywords of market and trending analyses.6. Executing the media publication.7. keywords-marketing / trending-post analyses8. Executing the specialized column published online