• Managed 30+ accounts, including enterprise, mid-market, and SMB accounts, from onboarding though continued order placement.• Achieved a 104% retention rate and increased ARR by an average of 5%, compared to a previous company average retention rate of 97% and ARR increase of 2%.• Created multiple tools and systems to improve the buying experience for B2B and D2C customers by reviewing customer feedback, analyzing customer's point of pain, and developing automated tools to improve customer experience.• Played a pivotal role in the successful execution of the retailer education program by designing and producing compelling educational materials, planning retailer training sessions, and assuming a leadership position in delivering dynamic and effective trainings, both in face-to-face and virtual settings.• Acted as the voice of the customer during product development by providing insights and feedback to the product team regarding customer needs and experience.

• Managed design and launch of a new DTC eCommerce website for the Equestrian division, while developing and implementing an SEO strategy which improved visitors from search by over 50% within the first 12 months.• Managed day-to-day upkeep of multiple eCommerce streams, including monitoring and analyzing KPIs, such as conversion rate and return on ad spend, ultimately achieving and average 9% net annual revenue increase.• Managed company social media accounts, including content creation, which increased social media follower and engagement by an average of 3% every month.• Led inventory flow management for B2B and DTC sales, including order placement and fulfillment: executed an average of 200 retailer orders (direct to retailer and drop ship) and 150 DTC orders per month via a company specific and WooCommerce integration that required daily manual order fulfillment, resulting in a 4-week inventory turnover rate.• Created a go-to-market digital marketing strategy for new products in the equestrian and motorsport industries through email marketing, social media, and paid advertising.

• Generated a 10% increase in customer acquisition rate in the rst 6 months through active customer email and phone outreach.• Represented the company at major industry events and grew relations with new and existing B2B customers.• Created and distributed email newsletters, catalogues, and social media posts for B2B customers.• Aided customers with product and orders issues via phone and email, reduced resolution time by 40%.