At Freya, I work as both a Fashion Designer and Operations Manager. My role involves designing seasonal collections that align with current trends, which I oversee being produced in-house. I ensure that the production process runs smoothly, maintaining a seamless workflow for the team. Additionally, I take responsibility for quality control, ensuring each piece meets high standards. I also make sure that the designs reflect our customers' tastes and requirements, providing a personalized experience while fostering a positive and efficient work environment.

As the Operations Manager at Mthalath Boutique, I played a central role in orchestrating the intricate workings of the business. My responsibilities encompassed a wide array of tasks, ranging from inventory management and sourcing to production scheduling and quality control. I was instrumental in developing and implementing standard operating procedures (SOPs) tailored to the boutique's specific needs, optimizing efficiency, and minimizing costs. My keen eye for detail and strategic mindset were evident as I monitored key performance indicators (KPIs), leveraging data-driven insights to refine processes and drive business growth. Beyond operational oversight, I ensured that fittings and quality control measures met the highest standards, reinforcing Mthalath Boutique's reputation for excellence in every facet of its operations.

At Niva's women's clothing, I spearheaded the development of over 400 seasonal and brand styles, showcasing a diverse array of designs to appeal to our clientele's tastes. By meticulously researching and studying new trends, I planned seasonal project concepts, ensuring our collections remained at the forefront of fashion innovation. My strategic vendor negotiations and focus on upcycling stock resulted in significant cost savings, achieving over 20% reduction in annual expenses while meeting deadlines with cost-effective products. Additionally, through the creation of authentic and engaging content on social media platforms, I successfully drove brand engagement, generating valuable sales opportunities and fostering a loyal customer base.

Embarking on a transformative journey, I founded a ready couture fashion brand fueled by a passion for creativity and innovation. From humble beginnings, I meticulously crafted each garment, infusing them with a unique blend of elegance and modernity. As the brand gained traction, we captured the attention of discerning clientele, drawn to our commitment to quality craftsmanship and personalized service.

As a seasoned fashion designer, I've curated diverse collections for prestigious catwalks, showcasing versatility and creativity. My client consultations prioritize bespoke tailoring, material selection, and expert construction, ensuring each design meets exacting standards. With a keen eye for detail, I maintain the quality of marketing and creative briefs, while continuously pitching innovative solutions to drive business growth.

Researched and identified global trends, informing the creation of culturally resonant and contemporary design collections tailored specifically for Emirati women. Additionally, spearheaded the design and successful launch of an "Easy to Wear" clothing range catered to working women. showcased at the prestigious Zero Nine exhibition in Fujairah, Al-Ain, and Wafi Mall, reflecting a dedication to innovation and accessibility in fashion.

Led the creation and testing of prototypes in collaboration with engineering teams for renowned international brands like American Eagle, Next, Zara, JCPenney, Free People, and Anthropologie. Additionally, facilitated seamless coordination with buyers to gather the latest product designs, color schemes, and fabric qualities, ensuring alignment with brand standards and market trends.

Maintained effective communication between buying offices and exporters, ensuring smooth order execution and fostering strong buyer-seller relationships. Diligently followed up on all activities from initial communication to order fulfillment, meticulously adhering to customer requirements and ensuring seamless coordination throughout the process.