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Marketing has always been about results. Technology makes it easier to report. Professional Product Marketing brings it together. I solve marketing problems through the lens of the product. Call today, let's solve one of yours.Since landing my first marketing job with JD Edwards, I have been possessed by the process of finding a market need, creating a product or service, taking it to market and solving real business problems. Most importantly, it's discovering that connection between customer need and product solution that drives me. As both a Product Manager and Product Marketing Manager, I have introduced and managed multiple services, adding them together, they generated in excess of $20 billion in total revenue. Along the way, I've analyzed, planned, introduced, marketed, sold and supported a wide range of technology products and services - as an individual contributor, cross-functional team leader and manager. I love the chaotic nature of technology - the ever expanding and changing landscape – along with the ability to be both master and novice at the same time.Professional background: Product Marketing, Product Management, Digital Marketing, Content Marketing, , Business Development, Sales, Go To Market, Ideation/New Idea Development, Social Media Marketing, Writing, Market Analysis, Competitive Positioning
31Events.Com
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- 31events.com
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Co-Founder, Leading Product And Marketing31Events.ComOklahoma City, Ok, Us -
Co-Founder, Leading Product & Marketing31Events.Com Aug 2016 - PresentGreenwood Village, Colorado, Us31Events is changing the way marketers leverage the calendar for time-based marketing events and campaigns. Add to Calendar is broken, and we are fixing it, leveraging existing industry specifications and serverless technologies. -
PrincipalA. Mckinnis & Associates Aug 2014 - PresentMultiple clients with one common goal – expanding their marketing presence, either for a specific product or market. Helping clients develop technical marketing strategies to build the foundation for integrated digital marketing process; driving top line sales growth, lead nurturing, and making your combined sales and marketing effort more effective.Projects: Content Marketing, Social Media Marketing, Revenue Model Evaluation (and estimation), web development, marketing automation and integration, email marketing, strategic customer/buyer profile, analyst research and interaction, ghost writing, market research, competitive positioning, message development or refinement, sales enablement, influencer marketing, etc.
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Product Marketing Manager - MatrixitTangoe Feb 2015 - Sep 2015Indianapolis, Indiana, UsProduct Marketing Manager for MatrixIT, a solution based upon Tangoe's Matrix platform. With global responsibilities, my focus is launching and go-to-market planning for the solution - ensuring (1) we have a market ready solution that (2) fits market requirements of both our existing and future customers. Primary responsibilities include: Market and Competitive Insights, Strategic Planning, Tactical Market (Messaging, Positioning, Marketing Communications, Social Media, Events), Sales Enablement, Marketing Analystics. -
Worldwide Product Marketing ManagerHp Enterprise Services 2007 - 2014Although I really enjoyed my couple years researching the market and competitive landscape, I didn’t hesitate when the opportunity arose to jump back into Product Marketing. During the past seven years, I have enjoyed the journey of being both the “go to” guy for services in transition from one Product Marketing Manager to the next and as the primary Product Marketing Manager for Enterprise Service Management offerings and capabilities, including IT Service Management, Multisupplier Integration and HP Propel. - Launched and managed Multisupplier Integration (MSI) service during the past four years. Prior to launch, I co-authored the initial business plan and subsequent marketing launch plan. We solved the biggest challenge, educating our sales organization on the value of this service, ensuring it was positioned properly as a value driver. During the past four years, MSI has generated over $3 billion in Total Contract Value for HP Enterprise Services. - HP Enterprise Services Product Marketing lead for HP Propel, a cross-business unit service developed in conjunction with HP Software and HP IT. HP Propel was launched in December 2013 at HP Discover, and was featured as key element in the OneHP story. During the first six months, over 600 customers became active users of the platform and become a key selling point in several large contract wins in 2014.In addition, I have managed such diverse services as Data Center Modernization, Web and Enterprise Application Hosting, Managed Workplace Services, Virtual Private Cloud, Managed Messaging, Collaboration Services, Service Desk, and Site Support. I enjoyed playing a key role in launching, managing and actively growing the top line of these service.
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Market & Competitive Intelligence - It OutsourcingEds 2005 - 2007Houston, Texas, UsThe day I walked back on the EDS campus, I immediately felt at home. My role was supporting revenue creation through market and competitive intelligence. During my two years in this role, I assisted sales teams in positioning our services against the competition and Portfolio teams in differentiating which service characteristics, functions and features were “rules of game” versus real value drivers. I attacked my role with enthusiasm and determination, to become the best support partner those groups had experienced. • Delivered training to over 1,000 sales professionals on “The State of Outsourcing Market” • Provided market and competitive intelligence to over 25 sales opportunities, representing over $10B in total contract value • Assisted Corporate Strategy team in developing and evaluating potential acquisition targets -
Director Of Sales - Se RegionDirsec, Inc. 2004 - 2005Louisville, Colorado, UsIn 2004, Greg Hanchin gave me two great opportunities. One, he provided me the opportunity to create something new and two, I became immersed in a new area of technology – IT Security. Once hired, I had one job, to build a territory and close deals. I worked with our vendor partners and Greg, who is a master at sales and business development; working leads and closing deals. Although in the end I chose to return to EDS, I will value the experiences DirSec provided.• Built a new sales territory – from $0 to an annualized run rate of $500K+ within 12 months, including six major client wins for both DirSec and our vendor partners• Attained sales certifications in several leading security products including CheckPoint, McAfee, Webroot and Barracuda -
Product Marketing ProfessionalMarketing Advisory And Consulting 2001 - 2004From 2001 to 2004, due several factors within the market and the overall effects of the post-911 world, I worked as an independent consultant. During that time, I worked on several projects, including startup internet B-to-B, an indirect channel strategy plan for BellSouth, and providing contract Sales and Marketing support for an indirect reseller of telecom services and products. I enjoyed my time, I wrote business plans, helped raise money, designed websites, and worked with some very amazing people along the way. The following are some of the highlights of that time. • BellSouth Master Agent Program development – assisted with the initial market research and business plan to develop the Master Agent indirect program for BellSouth. • HereInNetwork – business planning for internet startup, funding issues stalled application development and eventually the launch of the company. • Convey Communications – Voice and Network Reseller – assisted with marketing and sales development, including new products, vendor management, new market development and technology introduction.
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Manager - Indirect Channel StrategySprint Global Business 1999 - 2001Overland Park, Kansas, UsAt Sprint Global Business, it was all about selling network services through an indirect channel of authorized resellers and agents. My primary responsibility was working with our indirect channel sales and marketing organizations, to determine what services could easily be sold through the channel. We solved the challenge of evolving a long running Agent program into a full blown value added reseller program. We created an indirect channel to sell networking and data services, embedding data services within their own service offerings and a lead generation channel only - all with training, certification, compensation plans, reporting, etc. • Created, introduced and managed a co-branded Partner web site - Internet-In-A-Box • 2-time "Sprint Values Excellence" Award Winner • Created SprintWrap portfolio, a key initiative in driving data related products through the indirect channel, within six months the number of data certified Partners increased by 200% -
Vice President, MarketingCatalog.Com 1999 - 1999Oklahoma City, Ok, UsCreated strategic marketing plan to reposition internet hosting company. Created corporate marketing plan presented to Oklahoma Venture Forum and other key financial and venture funding institutions. Primary responsibilities included marketing communications, corporate identity, ad/pr agency liaison, product positioning, affiliate program management, and competitive analysis activities. • Helped drive transition to company’s repositioning as online catalog/ecommerce ASP • Daily hits on website increased 600% in two months – through aggressive online/offline campaign • Doubled the weekly new customer acquisition count within 90 Days -
Service Line DirectorEds 1994 - 1999Houston, Texas, UsService Line Director/Infrastructure Services - Infrastructure Services for BellSouth/EDS MNS Alliance and defined service portfolio driving sales of $50 million in six months, managed service line team of 10 professionalsManaged multiple cross-functional teams, ranging in size from three to forty, in product definition and development projects. • Built foundation for EDS Renascence® service line, a $1 billion business for EDS • Led EDS Sales Force Automation Analysis Team, co-chaired Product Development Team • Service Line Director/Infrastructure Services - Infrastructure Services for BellSouth/EDS MNS Alliance and defined product set that built sales of $25 million in six months, managed service line team of 10 professionals • Developed Ideation Process and consulted on product/product line introduction -
Director Of Product MarketingAllerion 1992 - 1994Developed business plan, cost/price models, and marketing materials for a networking company seeking to productize a service created for its largest customer. Recruited key channel partners to achieve scale quickly. • Generated $5 million in TCV (total contract value) during the first six months, approximately 500 network servers (file, print, email, application and database) under management • Managed Bell Atlantic, US West, Olivetti Europe and Memorex Telex as resell and development partners • Managed a group of four marketing professionals, including marketing communications, public relations and vendor management
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Sr. Product Line Manager | Product MarketingAccess Graphics 1990 - 1992Responsible for new vendor acquisition and launch at national computer and software distributor. Analyzed and wrote business plans for 22 new vendors, resulting in 12 key partnerships being signed. • Management of product line team - including two product managers and one purchasing agent, with responsibility for over $100 million in product sales• Launched Sun Microsystems’ first national distribution agreement • Launched Seiko Instruments’ first national distribution agreement
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Sr. ConsultantValcom 1987 - 1990Us -
Director Of MarketingRandom Access, Inc. 1985 - 1987
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Marketing ManagerJd Edwards 1984 - 1985London, GbI worked for Dan Gregory, the 'D' in JD Edwards. I loved working for this man & this company. I can not begin to express my gratitude to Dan for being my mentor and friend. Dan died as a young man, leaving not only his family with an empty place in their hearts, but also myself.
Arnie Mckinnis Skills
Arnie Mckinnis Education Details
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Oklahoma Christian UniversityBusiness/Marketing
Frequently Asked Questions about Arnie Mckinnis
What company does Arnie Mckinnis work for?
Arnie Mckinnis works for 31events.com
What is Arnie Mckinnis's role at the current company?
Arnie Mckinnis's current role is Co-Founder, Leading Product and Marketing.
What is Arnie Mckinnis's email address?
Arnie Mckinnis's email address is am****@****ail.com
What is Arnie Mckinnis's direct phone number?
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What schools did Arnie Mckinnis attend?
Arnie Mckinnis attended Oklahoma Christian University.
What skills is Arnie Mckinnis known for?
Arnie Mckinnis has skills like Strategy, Business Development, Management, Product Management, Product Marketing, Leadership, Marketing, Strategic Planning, Program Management, Social Media Marketing, Cross Functional Team Leadership, Crm.
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Arnie Mckinnis's colleagues are 王桾羽, Mike Valle.
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