Growth Driver through Marketing InitiativesScope of Operations:• Driving the marketing initiatives, Business Planning, devise and implement the marketing strategy to achieve the organizational goals. Collaborate with cross-functional teams to ensure alignment and integration of marketing efforts with overall business goals.• Understand and work on customer needs, marketplace dynamics, industry trends, and competitive threats within a market. Stay up to date with industry trends and best practices and incorporate them into marketing efforts.• Analyzing market & financial data, prepare forecasts & track performance regularly. Responsible for related part of top-line /bottom-line.• Formulating Annual Marketing Calendar, BTL (Below-the-line) & Brand Activations, Budget Management, Campaign management, Product launches, Road Shows & Events, Mass trial Generation Models, Experiential marketing, Contract manpower management, Freezer Asset Management, designing team training manuals, POSMs & Planograms, Drafting SOP, Alternate revenue generation models, Field Audits, Loyalty Programs, Vendor & agency management.• Analytics & Problem Solving