Amelia Baer Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Chicago, Il

Responsible for the strategy and execution of all marketing initiatives.Overseeing content strategy - Collaborated with internal experts on every piece of marketing content—from blog posts and white papers through webinars and in-person hosted events.Managing marketing technology stack - Worked deeply within marketing automation systems like HubSpot to automate lead generation and lead nurturing for $15m+ B2B digital services pipeline.Maintaining internal brand art direction - Oversaw strategy and implementation for internal agency brand across marketing and sales collateral, web properties, written and visual style guides, and messaging.Creating and tracking paid campaigns - Developed web advertising strategy to generate inbound traffic. Boosted inbound leads attributed to marketing by nearly 250% over two years.Implementing marketing analytics strategy - Worked within HubSpot and Google Analytics to develop user personas, segments, and track overall engagement.

Chicago, Il

Defining and championing brand voice - Developed and implemented inbound marketing strategy, copywriting, and editing articles for company website.Developing and designing sales collateral - Built impactful branded sales and marketing collateral to support new business initiatives.Partnering for thought leadership - Worked with internal strategy team to develop industry-leading thought leadership content, and managed conference relationships to introduce that content to a wider audience.Organizing social media strategy - Implemented multifaceted B2B marketing campaigns across digital channels.

Chicago, Il

Writing and editing content - Wrote and edited original marketing content for blog posts, white papers, social media channels, webinars, and more.Running PR and outreach strategy - Maintained relationships with external partners for PR and outreach for conferences, speaking engagements, and industry-related awards.Launching social media from scratch - Strategized and launched agency’s social media presence across all channels, ensuring consistent branding and voice among all posts and interactions.Designing mobile experiences - Assisted Director of Design with UX and design deliverables for a variety of clients.

Designed promotional material for Notre Dame sports teams in the Event Marketing Office. All designs were prepared using Photoshop, InDesign, and Illustrator in a fast-paced atmosphere where proficiency in these programs, creative problem-solving skills, and a conceptual mind were required daily. Posters, flyers, and weekly Pacmails reach over 10,000 viewers. T-shirts and posters are sold or used as giveaways at athletic events.

Devoted 20+ hours per week to a nationally ranked Division I lacrosse program. Commitment included: practice, fitness, weight training, film review, individual sessions, travel, and competition; as well as maintaining the high standard for grades.

Greater Philadelphia Area

Assisted in design, branding, and public relations. Gathered and compiled research for the director of brand strategy. Designed invitations for two major events in the Philadelphia area.

Washington D.C. Metro Area

Worked closely with major clients, including Red Bull, designing strategic promotional material for sponsored athletes. Was a critical member of the team planning the company's summer events, with high profile clients including Phillies player Jimmy Rollins and PGA rookie of the year Rickie Fowler.

Arts And Letters, Graphic Design

Activities and Societies: Notre Dame Women's Lacrosse 2008-2011, AIGA member, NDesign Member

Education record

Activities and Societies: National Arts Honor Society, Varsity Lacrosse & Soccer, Turning Pointe Dance Centre Student Teacher