- Developed and deployed media communication strategy in tandem with media agencies as creative, content and medium support- Created and coordinated annual marketing plan, consisting of: corporate communication, product launch, and public relations- Lead product launch project management consisting of product design, price strategy, and POS strategy- Created analysis of monthly sales by POS- Directed wholesale management and operations- Managed sponsorships and strategic partnerships- Created and managed online presence and online sales strategy- Lead support of branch development, opening and renovation resulting in new brand assets

- Developed and deployed media communication strategy in tandem with media agencies as creative, content and medium support.- Lead product launch project management consisting of product design, price strategy, POS strategy- Supported branch development, opening and renovation resulting in new brand assets- Lead first "Dark Kitchen" project implemented at Wendy's International- Managed supplier coordination of brand image and installations across 17 branches including pylon sign, billboards, POP, signage, menu design, drive through menu board, pre-sale board- Lead of the "Kid's Meal" program in support of non-profit organizations for children

Brands Wendy's, Pizza Hut y Chili's in Dominican Republic- Directly contacted all providers - Planned, followed up and executed advertising campaigns- Planned and executed launching of new products/Limited time offer - Planned and followed up audiovisual and graphic digital, exterior, press and radio content - Analyzed and finalized sales reports - Tracking LTOs- Executed and analyzed products sales reports- Managed all sales and marketing operations

Pat’ e Palo Restaurant, Jalao restaurant & Lulu Tasting Bar- Created proposal elaboration and presentation- Managed synchronicity with daily operations; restaurant/bar supply, table management- Responsible for budgeting and screening suppliers - Coordinated and prepared menu tastings and client meetings- Ensured monthly quality goal sales and sales budget elaboration- Oversaw client satisfaction and promotes customer satisfaction survey

- Approved printed stationery and art for posted publicity advertisements- Coordinated all activities - Prepared purchase orders and budgets- Responsible of direct suppliers contact- Managed inventory and requests supplies - Coordinated other branches general upkeep - Prepared the executing of financial and administrative final reports - Coordinated employees memos and messages

- Desarrollo de Benchmarking- Preparación de contratos- Preparación de arte, flyer, brochure, etc., para la colocación en la página web - Coordinación de ferias y stands - Responsable de preparación y presentación de presupuesto y plan publicitario - Administración y manejo de relaciones con proveedores de productos y servicios- Organización congresos- Preparación de contratos - Participación constante en los proyectos internos de la empresa - Coordinadora de reuniones con clientes, prestadores y directivos

Administración de Mercados:- Responsable de la generación y cumplimiento del plan de fidelización de clientes - Identificación de clientes potenciales y planes de introducción de cuentas nuevas- Administración y manejo de relaciones con proveedores de productos y servicios- Responsable de preparación y presentación de manejo de cuentas de clientes, ejecución presupuestaria y plan publicitarioGestión de Administración y Contabilidad:- Preparación de reportes de ejecución financiera y administrativa- Contabilización de cuentas por pagar- Gestión de cuentas por cobrar- Preparación, liquidación y pago de impuestos - Administración de aduanasGestión de Eventos:- Coordinación y organización de eventos para clientes- Preparación de plan de ejecución y asignación de tareas- Preparación nomina de promotoras - Coordinación de confección de uniformes y stands