Amelia Cabrera Email & Phone Number

Bellevue, Washington, United States

Responsible for delivering, executing and driving results for marketing strategy within the Microsoft Rewards Loyalty program, working with internal & external stakeholders and channel partners to develop and implement GTM channel plans for new gaming content launches, Microsoft special sweepstakes campaigns with major partners like Disney/Pixar's Inside Out 2, Wonka and Barbie The Movie, special giveaway customer experiences such as the BlizzCon Experience and the Star Wars Celebration 2023… Show more Responsible for delivering, executing and driving results for marketing strategy within the Microsoft Rewards Loyalty program, working with internal & external stakeholders and channel partners to develop and implement GTM channel plans for new gaming content launches, Microsoft special sweepstakes campaigns with major partners like Disney/Pixar's Inside Out 2, Wonka and Barbie The Movie, special giveaway customer experiences such as the BlizzCon Experience and the Star Wars Celebration 2023, as well as other key gaming programs in partnerships with Roblox and Ubisoft.Execution of +60 campaigns integrated within the Xbox Rewards Console experience highlighting key strategic product launches, gaming events, special sales and Xbox Social Impact monthly cultural programs.Development and management of campaign templates, reporting tools, learning and measurement plans, mapping the customer journey through post-join, and developing instrumentation and execution plans.Managing end-to-end creation, curation, and publishing of Rewards content as well as develop test plans to monitor performance and optimization, analysis, and insights. Show less

Velatrio Consulting Managed Services - Kirkland, Washington, United States

Responsible for driving marketing promotions and Go-To-Market planning for Microsoft’s global entertainment partners, including Amazon Prime Video, Netflix, Apple TV, Paramount+, Amazon Music and You Tube, as well as Peacock TV, Starz, Sling TV, and Fubo TV in the US. Project Management of special Entertainment Category projects with multiple stakeholders: Partners, Store Merchandising, 1st / 3rd party Xbox & PC Games, Microsoft Movies & TV, Microsoft Rewards, and Xbox Lifestyle to develop… Show more Responsible for driving marketing promotions and Go-To-Market planning for Microsoft’s global entertainment partners, including Amazon Prime Video, Netflix, Apple TV, Paramount+, Amazon Music and You Tube, as well as Peacock TV, Starz, Sling TV, and Fubo TV in the US. Project Management of special Entertainment Category projects with multiple stakeholders: Partners, Store Merchandising, 1st / 3rd party Xbox & PC Games, Microsoft Movies & TV, Microsoft Rewards, and Xbox Lifestyle to develop and implement cross-category campaigns to promote partner’s big streaming tentpoles such as Netflix: Stranger Things and Paramount: Halo The Series across multiple channels.Responsibilities include managing regular promotional cadence for each partnership, quarterly programming calendar, content discussion and prioritization to align with business development goals and strategies, execute customer acquisition and engagement performance analysis to provide insights and advise on future marketing plans, deliver monthly execution reports and KPI metrics, plus oversee partners brand assets management and copy localization in alignment to Microsoft Store publisher guidelines.Support Microsoft | Partners Business and Marketing bi-annual review meetings as well as all O&O channels executing promotional activations like CRM, Paid Media, Microsoft Store Social, and Windows 11 Story Program. Show less

Microsoft - Redmond, Washington, United States

Responsible for the creative execution of the Consumer Channel & Sales annual budget of ~$800K to develop best-in-class innovative visual merchandising campaigns, the design & engineering of permanent, semi-permanent, and promotional displays, and brought to market over 250 Xbox consumer product launches and seasonal offers, management of retail demo hardware and security solutions inventory for worldwide execution at retailer-owned stores.Co-managed the development of the Xbox evergreen… Show more Responsible for the creative execution of the Consumer Channel & Sales annual budget of ~$800K to develop best-in-class innovative visual merchandising campaigns, the design & engineering of permanent, semi-permanent, and promotional displays, and brought to market over 250 Xbox consumer product launches and seasonal offers, management of retail demo hardware and security solutions inventory for worldwide execution at retailer-owned stores.Co-managed the development of the Xbox evergreen in-store marketing GTM strategic guidance for inside and outside of the category execution. Includes retail-specific customized guidance for main global Market Makers such as Best Buy, Target, Walmart, FNAC, JB HiFi, Dixons, Media Markt and Game UK.Manage the development of the test program of the Xbox Elite controller product glorifiers that resulted in a ~25% attach uplift, leading to the expansion to a global program of product glorifier solutions localized for 30 global retailers. Includes field research to tailor program details and processes, management of field communication, coordination of multiple suppliers with dependencies on one another, holistic asset development, engineering solutions, research of cost efficiencies, management of distribution and shipping logistics to deliver in 25 countries.Developed the concept and coordinated the execution of the Gaming@Retail ~900 sq.ft. area during the FY19 “REC Reimagined” that showcases consumer-facing strategies, in-store innovations and inspiring solutions for all retail classes-of-trade inside the Consumer Channel Retail section at the Microsoft Industry Experience Center. Show less

Microsoft - Redmond, Washington, United States

Responsible for the development of inspiring customer-facing seasonal campaigns and in-store solutions to support new product launches and seasonal execution at 3rd party retailers. Managed the development and execution of outside-the-box and innovative in-store displays for the Microsoft Xbox Retail space at the annual E3 Gaming Convention.Drove budget, planning and execution of visual merchandising product launches and seasonal campaigns, working across multiple businesses and marketing… Show more Responsible for the development of inspiring customer-facing seasonal campaigns and in-store solutions to support new product launches and seasonal execution at 3rd party retailers. Managed the development and execution of outside-the-box and innovative in-store displays for the Microsoft Xbox Retail space at the annual E3 Gaming Convention.Drove budget, planning and execution of visual merchandising product launches and seasonal campaigns, working across multiple businesses and marketing teams to develop competitive visual merchandising executions. Show less

Microsoft - Redmond, Washington, United States

Managed the creative development of all marketing campaigns and product launches for Office 2013 and Office for Mac 2011 along with developing all seasonal executional guidelines, overseeing the ideation and engineering of product display solutions for Office suites, Windows 8 and 8.1 and PC Hardware products, planogram and merchandising guidance and executional support for the regional leads with key stakeholders.

Microsoft - Bellevue, Washington, United States

Supported the recruiting operation managers team coordinating logistics for over 450 internship candidates processing Headtrax & Req files, securing compliance on contract documentation, visa processing, relocation assignment and temporary housing.

Coordinated the installation of the visual merchandising package in 280 new and remodel Office Depot stores with printing vendors, installation crews and store personnel. Managed the development of communication manuals directed to store managers for the correct application of all the permanent signage and visual materials. Assured internal compliance to branding guidelines, approved visual layouts, campaigns and standards. Supervised the development, production, logistics and installation… Show more Coordinated the installation of the visual merchandising package in 280 new and remodel Office Depot stores with printing vendors, installation crews and store personnel. Managed the development of communication manuals directed to store managers for the correct application of all the permanent signage and visual materials. Assured internal compliance to branding guidelines, approved visual layouts, campaigns and standards. Supervised the development, production, logistics and installation of the first bilingual consumer-facing signage for Puerto Rico stores.Vendor role Show less

Managed the creative traffic and production of branded in-store material for the Visual Merchandising Department. Managed the permanent window signage program with designers, printers and installation companies to support the implementation of the New Office Depot prototype store. Coordinated visual campaigns with multiple stakeholders to develop production schedules, coordinate logistics, shipping, alignment with department budget and assured compliance to Office Depot branding guidelines.

Assisted in the development of the new M2 Store prototype layouts and in the implementation of interior retail store rack layouts and facilities requirements during the Technological Remerchandising initiative. Assisted in the conversion project from AutoCAD-based drawings to the New Store Designer Platform. Supported updating the stores general construction data and acquired general knowledge of store layouts, retail space allocations, plan-o-grams and general merchandising… Show more Assisted in the development of the new M2 Store prototype layouts and in the implementation of interior retail store rack layouts and facilities requirements during the Technological Remerchandising initiative. Assisted in the conversion project from AutoCAD-based drawings to the New Store Designer Platform. Supported updating the stores general construction data and acquired general knowledge of store layouts, retail space allocations, plan-o-grams and general merchandising requirements.Vendor role Show less

Caracas Area, Venezuela

Evaluated the operations and financial capabilities of established non-profit organizations for the selection of valuable and sustainable programs which lead to the management of a budget of US$ 560K for the annual execution of 120 programs. This involved identifying and monitoring projects in areas such as education, health, community improvement, job opportunities, and children’s development. Efficiently controlled all the projects related to the management of the Rural School Programs… Show more Evaluated the operations and financial capabilities of established non-profit organizations for the selection of valuable and sustainable programs which lead to the management of a budget of US$ 560K for the annual execution of 120 programs. This involved identifying and monitoring projects in areas such as education, health, community improvement, job opportunities, and children’s development. Efficiently controlled all the projects related to the management of the Rural School Programs. Supported the fund raising department goals through the coordination of activities and events to connect donors and beneficiaries.http://www.dividendovoluntario.org/ Show less

Management and coordination of workload of contractors, drafters, construction crews. Also supervised cost estimates, scheduling and budget. Designed (3) custom homes, (1) shopping center, (3) multi-units condominium buildings. Assisted in the remodel and interior design of multiple single-family homes.

Lead designer for a 3-story High School and Sport Campus for 800 students. Assisted in the schematic urban plan for two new developing cities creating general guidelines for future residential, commercial and recreational areas. Co-developed the design of two vacation villas and various luxury homes.