As a creative commercial thinker, I focus on ROI, ensuring that every strategy I implement drives tangible business growth. I am an experienced marketing generalist in high-value consumer goods with a proven track record in both B2B and B2C roles. Leading marketing teams with a hands-on approach, I foster fun and fast learning environments. Skilled in utilising both traditional and digital channels, I strive to drive all areas of the marketing funnel, develop and execute comprehensive marketing strategies, manage budgets, and lead cross-functional teams.Currently leading the charge at Wynstan as Head of Product and Marketing, I've had the privilege to work on brand development strategy, program marketing, and marketing communications, which have been pivotal in enhancing our market position. Our small but mighty team works collaboratively to deliver innovative marketing solutions. We operate in a fast-paced, test-and-learn environment, supporting hypotheses and validating strategies swiftly.Leading and mentoring my team is a top priority, fostering a collaborative and positive work environment. Outside of work, I enjoy food, furniture, fashion and flowers. As a Director on the Board of the Blind Manufacturers’ Association of Australia, I am dedicated to supporting industry-wide progress.