Amelia Enberg Email & Phone Number

Las Vegas, Nevada, United States

Boulder City, Nevada, United States

Las Vegas, Nevada, United States

Lead digital expert locally supporting the Las Vegas local media sales team at KTNV Channel 13, providing digital marketing solutions to small/medium businesses in the Las Vegas area.- Developed team trainings for digital marketing products, selling, and retaining campaigns- Main liaison for the local team with corporate digital Ad Ops team- Partnered with sellers in the pre-sale, campaign launch, and retention of digital marketing campaignsExtra Projects:- Project Manager of the 13 Connects community sponsorship for 3 years- Project Manager for Online Contest partnerships for 3 years- Communication lead for local EDI (equity, diversity, & inclusion) committee for 3 years- Assisted corporate New Business Development team with sales tips content strategy for the Local Media division for 1.5 years through COVID- Managed an additional market’s digital strategy needs when understaffed (Boise/Twin Falls) on top of servicing Las Vegas

Santa Monica, California

Working within the Neighborhoods team, I managed and developed campaigns to increase awareness and acquire new users for the Neighbors app through television, podcasts, YouTube influencers, and street teams. The Neighbors app provides crime and safety alerts for your area from your neighbors, local law enforcement, and the Neighbors News team.Accomplishments:- Optimized direct-response TV campaign to consistent CPI performance with ability to scale- Designed and tested new awareness and acquisition campaigns for Neighbors through podcasts and YouTube influencers- Oversaw and optimized brand ambassador street team test in four markets

Los Angeles, California

I manage, strategize, and execute performance-based paid media new acquisition campaigns through podcasts, direct mail, Twitch paid influencers, native content & ecommerce ads, referral program, OOH, and TV. Accomplishments:- Development (and optimization) of campaign-specific landing pages through Unbounce to improve CVR performance for specific podcast shows.- Streamlined MeUndies product seeding procedure for podcast hosts & Twitch influencers.- Developed and executed a full-funnel direct mail & shared mail strategy which met channel-agnostic CPA goals and exceeded ROAS goals for retention.- Educated and guided internal creative team on designing for direct mail and shared mail assets.- Established process with Customer Experience team for a Do Not Mail list.- Scaled up Twitch influencer program to an evergreen channel.- Assisted in onboarding TV as an evergreen channel and scaling up impact in the marketing mix.- Tested and optimized DR-focused article content on native platforms for MeUndies to drive conversions.- Standardized paid media promotion creation for best transparency & clarity on the back-end for CX agents and historical reference.- Working cross-functionally with Customer Experience and Retention to optimize the referral program.

Los Angeles, California

As a part of IPG Mediabrands, Initiative (formerly BPN and ID Media) is a media planning and buying agency where I work on digital accounts such as Capital Brands, Blue Cross Blue Shield, Vanderbilt University Medical Center, & Tenet Health. I formerly worked on Time Warner Cable and El Pollo Loco shared mail accounts.Responsibilities:- Placing media buys and interfacing with shared mail vendors- Pre-billing and billing- Developing client-facing results decks- Assist in media planning and strategy- Actualizing data- Results tracking- Day-to-day client communication and management

Los Angeles, California

Contributing featured articles for relevant events in the Los Angeles area to the Asian American diaspora globally as well as editorial articles.

Greater Chicago Area

In a hands-on internship, I was able to assist and contribute to the ConAgra, Northwestern Mutual, digital and planning teams at Trisect.Northwestern Mutual: - Social Media Intern Project: collaborated with 8 interns across departments, co-wrote the creative brief (with the digital planning intern) and guided strategically throughout the process- Content Calendar: utilizing Infegy, developing a recommended timeline of topics (financial products and sponsorships) for social mediaConAgra:- Target Persona Decks: in-depth profiles of various targets for ConAgra brands (lifestyle, shopper behavior, digital behavior)- Retailer Profiles: working in tandem with the ConAgra account intern to build on information of retailers- Trend and behavior research for CPGAssorted Projects:- New Business: conducting primary product research and interviews- Palm Breeze: researching future brand talent- Kimberly-Clark: competitive research and insights- Merisant: client-facing mood boards- Medium article: writing a sneak peek into my experience as a planning intern at Trisect- LinkedIn articles: interviews with Trisect employees and creating content for LinkedIn

Troy, Mi

As a 2014 MAIP finalist, I interned in the planning department at Leo Burnett Detroit in Troy, MI.Some tasks I was accountable for:- a weekly competitive analysis email- practicing as a strategist for in-agency intern pitch project- collaborating with other MAIP interns across the country for a campaign pitch, in which we became semi-finalists- presenting a CRM/email marketing pilot program

Muskegon, Mi

A "for-credit" internship during high schoolLearned about the different departments and aspects of a smaller ad agency

Certificate, Playwriting And Screenwriting

TV screenwriting certificate

Bachelor Of Arts (Ba), Integrated Marketing Communications

Activities and Societies: Roosevelt Softball, Roosevelt University Four Freedoms Fellow, Franklin Honors Society, Lambda Pi Eta (National.

High School Diploma

Activities and Societies: National Honor Society, Varsity Softball, Varsity Volleyball, Theatre