Amelia Rall Email & Phone Number

Auburn, Washington

• Set the strategy for the category consistent with company direction in order to drive towards quarterly and annual goals.
• Manage and develop the channel relationships of strategic go-to market partners within the display, digital signage and projection solutions category.
• Create aggressive marketing plans involving trainings, events, demand gen, and incentives to drive sales and ROI.
• Track and assess partner profitability and provide feedback to partners that enhance margin and help develop new programs to drive revenue.
• Review and assess the industry and category landscape utilizing NPD data, looking for key trends, analyzing market leadership and new technologies.
• Awarded Samsung's Partner of the Year 2020 for achieving 57% Y/Y growth and enhancing our partner relationship.

Auburn, WA

• Created and pitched integrated marketing campaigns for HP to invest in at Zones to drive focus, initiatives, and revenue.
• Planned and executed on annual marketing plans designed to promote HP sales at Zones, leading to over 60% y/y revenue growth in 2017.
• Coordinated trainings, events, and incentives from promotional advertising, trip planning, budgeting, catering, and creative implementation, to deliver a cohesive experience to customers and sales reps.
• Trained and aligned brand specialists to drive Zones and HP’s go-to-market strategy.
• Provided executive support by creating briefing documents, managing quarterly business reviews, and executive reviews after conferences.
• Managed rebate programs, SPIFs, and bid buckets from implementation to claiming.

Auburn, WA

• Represent HP through enabling account executives to understand the product line up, effectively use sales programs, and engaging the right resources to win opportunities.
• Participate in the development of HP marketing programs, incentives, and brand strategies.
• Successfully integrated all of HP’s pricing programs into our CRM system and created a claiming process to ensure overall margin enhancement.

Auburn, Washington

• Assisted the Brand Manager for HP, Dell, and Microsoft Surface with day to day activities including billing, sales reporting, proof of performance collection, rebate claiming, sales order issue resolution, and event.
• Extremely proficient in Microsoft Office Suites and analytical business reporting.
• Developed promotional advertising to feature special pricing, sales incentives and special events for supported brands.
• Coordinated trainings, events, and incentives from promotional advertising, trip planning, budgeting, catering, and creative implementation, in order to produce a positive meaningful experience.
• Managed online products, Zones.com featured product advertising, and pricing for HP, Dell, and Microsoft Surface.
• Won Achiever’s Club award for 2014 for positive work ethic, continually taking on responsibility and drive to resolution throughout the year.

Tacoma, WA

• Created and maintained the Facebook page for the company promoting Tacoma events and art awareness. Link: http://www.facebook.com/pages/AmericanArtCompany
• Update inventory on website including upcoming shows.
• Planned and promoted upcoming exhibits for the gallery including designing advertisements.
• Professional museum quality art framing including design, construction, and installation.
• Designed artist biographies resulting in professional image for the gallery.

Spokane, Washington Area

• Daily tasks including claims, policy changes, remittance, and worked with new business clients.
• Reduced insurance cancellations by 64% through weekly call audits.
• Created digital customer database including all client’s policy changes and information which led to a more efficient form of organization while saving filing time.
• Planned and designed invites for customer appreciation events and promotions.
• Wrote employee manual and trained new office employees.
• Solely managed and organized the office while agents lived off location.

Spokane, Washington Area

• Assisted professors with various administrative duties.
• Daily secretarial duties of the Dean's office.
• Updated and maintained community calendar board.

Spokane, Washington Area

• Housed high school students interested in attending Gonzaga.
• Led tours of the college campus and provided information regarding programs and activities.

• Provided professional table service, presentation, and clean up of events.
• Events including weddings, dean’s events, and presidential dinners.

Ba, Marketing And International Business

Activities and Societies: Alpha Phi Omega, ZESST, Intramural Sports, Mission Possible, Ski and Snowboarding Club, Gonzaga Off-Campus.

Diploma - High School Graduate