• Develop and implement Marketing strategy and promotion plan for UFH group level;• Provide UFH branding guidelines and principles for service locations and multi-disciplinary areas to follow in order to ensure a consistent UFH presence in market place as well as premium positioning in front of consumers.• Steer and manage external creative and social agencies for communications on social media;• Successfully Planning non-profit project to raise the brand awareness of UFH foundations.• Develop In-depth strategic alliance partnerships with Baidu, babytree, DXY.com etc.

•Responsible for JD brand re-structure, brand image rebuilt, conducted the new VI system project from 360buy.com to JD.com;•Develop the whole-year new promotion plan and ensure new campaigns being launched to market on time and hit sales target; Business Development: Joint promotion campaign with global brands such as Mercedes Benz, Nissan and P&G; •Media planning: the formulation of the budget, TV and offline media evaluation including new media negotiation, media buy and tracking; •The main contact window of the brand communication with the advertising agencies and the media agencies and third part vendors, responsible for the TVC/print/OOH creative production, composing an analysis and evaluate the performance;•Responsible for the celebrity endorsement for JD and entertainment marketing, the implantable advertising in films and TV dramas.

•Managing creative development process from consumer research, brief development and presentation, creative rounds and reviews, and full-production to post and launch.•Collaborate across all disciplines to ensure that work being developed is on strategy and progressing along timelines. •Understands the brand and business, sharing the most up-to-date information and details as needed.