Amel is a strategic communication professional working with public and private sector organisations and leaders across the EMEA region since 2009. Implementing a multi-touchpoint approach, Amel focuses on leveraging opportunities and navigating risks in real time, securing relevance and resonance for brands, organisations and leaders.Her strategic ethos for securing share of voice is based on a fundamental understanding of stakeholder interests and priorities. Through knowledge acquired, she leverages an alignment of value with purpose to create opportunities for personalised dialogue, delivering an authentically engaging experience.Amel is an experienced media training professional and since 2011 had trained over 30 C-Suite professionals, country leaders and public figures in Saudi Arabia, Qatar and the UAE. In addition, she has supported organisations in the MENA region navigate over 20 episodes of geopolitical crisis since 2011.With a keen understanding of the impact of market conditions and communication trends on strategy and positioning, she is a trusted advisor to clients across multiple sectors.Areas of expertise include strategy and positioning, integrated communication, reputation & issues management and executive profiling.