Anthony Mennie Email & Phone Number

New York, United States

Asbury Park, New Jersey, United States

Initially brought on to coordinate digital marketing efforts between Gold Group’s enterprise division and their newly formed creative marketing team, I quickly found myself managing custom development projects, implementing text (SMS) message marketing campaigns, developing new company products, and taking full control of internal and client-based WordPress development initiatives. MAJOR ACHIEVEMENTS» Lead user experience and user interface design for new software and product offerings including SMS marketing platforms, custom loyalty programs, analysis tools, and healthcare systems. » Project managed development and creative teams during the creation of custom client solutions.» Key team member in company restructuring and rebranding from Gold Mobile to Gold Group. Manages editorial direction, design, and production of marketing publications and digital materials. » Developed and created company websites in accordance with each division's brand identity. » Continue to refine internal company processes for efficiency.» Key player in client solution/campaign brainstorms, design, and implementation.

Wall Township, Nj

Oversaw and executed client SEO strategies to ensure growth and success. Analyzing, creating and editing SEO processes and strategies. Communicating with clients to provide a clear understanding of website analysis and reports. Developed, executed, and oversaw client-based SEO strategies to designed to meet the individual goals of each web property or business. Continually analyzing website traffic and search trends to help guide the development of content and site architecture. Communicated with clients to provide an understanding of current initiatives and reports. Also responsible for developing and refining internal SEO team processes based on current SEO trends in a fast-paced environment. » Google Analytics Certified - Analyzation of SEO and website performance» Competitive market research» Long and short tail keyword research utilizing Google Keyword Planner, AdWords, Google Trends and WordTracker» Analyzing search intent and search trends» Website usability testing - Maximizing organic funnels and goal conversions» Link and citation building» SEO content writing and on-page optimization» Facilitating cooperation between SEO, PPC/SEM, Social Media, and Web Strategy departments. » Local SEO - Citation and directory management» Client relations and consulting through monthly strategy and reporting sessions» Developing new service offerings (Local SEO packages)» Refining internal processes to increase department profitability and efficiency» Research into new industry trends, best practices, and tools. » Facilitated a flourishing, team-based environment

Neptune, Nj

Represented Press Communication's premier radio stations - Thunder 106, The Breeze (Now The Boss) 107.1 FM, and B98.5 Radio - at all on-location promotional events. Interacted with clients and listeners to ensure proper development, set-up and implementation of live broadcasts and events. Responsibilities included:» Event Coordination» Event Set-up & Operation» Live Broadcasting & On-location Hits» Audio Board Operation» Listener Engagement» Social Media & Website Management» Event Photography» Running Contests & Giveaways» Coordination of On-air Talent at Live Events

Greater New York City Area

» Worked in conjunction with Technical Operators and Producers for the recording of programming for a 24-hour news network, including live broadcasts. » Operated audio boards, robotic cameras, lighting, and teleprompter support for live and pre-taped news stories.» Monitored, maintained, and controlled outgoing NY1 and NY1 Noticias signals and trouble-shooting the Columbus Automated Operating System and its servers.» Count directors in and out of live events.» Set studios for live and pre-taped shows and interviews. » Provided assistance during major and breaking news events including the 2008 Presidential Election and Plane Crash in the Hudson.

Supported various producers in the production of NFL content including logging, digitizing, and pre-production research. Was the only intern asked to assist in the re-editing of 2008 Combine participant vignettes for NFL.com.♦ Research♦ Tape Logging♦ Digitizing Footage♦ Editing

B.A., Communications, Radio/Television/Film

Activities and Societies: Rowan Radio, Lambda Pi EtaRadio, television, film production and communications theory. Political science minor.

Liberal Arts And Sciences/Liberal Studies