Product and Marketing Professional with 20 years track records and long list of successes. Digital projects coordinator & product manager, taking care for customer experience, quality and values.Working on marketing, sales, IT and customer service touchpoints, for both: Agency and Client side.Business models: B2B, B2C, SaaS. Areas & Skills: project management, operations, marketing strategy, digital transformation, science support, brand and product management, customer experience strategy, product strategy, e-commerce, SaaS, digital engagement, CRM, loyalty, sales and profitability improvement, publishing & education industry.
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Product Marketing ManagerShoper Mar 2024 - PresentKraków, Woj. Małopolskie, PolskaResponsible for the marketing of the Shoper Partnership Program, Affiliate Program and the Shoper App Store.• strategically develop and implement outreach and new customer acquisition paths for Shoper Group services and products, including the Shoper App Store and its individual applications, and outreach to potential resellers, including lead gen activities.• co-create value proposition for products• planning and organizing promotional activities to retain existing customers and partners• product launch, rebranding and renaming of the reseller program• planning and execution of communication around tools - new features for resellers and developers• systemic communication to merchants and Shoper partners• create content development plans for each stage of the sales funnel,• work with CX team to create case studies, success stories, and gather customer feedback• monitor local and international competition, value proposition, market trends, communications, and the needs and behaviors of potential customers.• optimize processes and collaborate with sales, product owners, customer growth, customer support, and customer experience. -
Product Marketing SpecialistShoper Dec 2023 - Mar 2024 -
Growth & Marketing ManagerPro Science Oct 2020 - Dec 2023Warsaw, Mazowieckie, Poland• coordination of Falling Walls Lab Warsaw – Polish edition of a world-class pitch competition • operations and development support for PR agency dedicated to working with the science, R&D, and education communities
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Marketing And Customer Experience ManagerMediatrust.Pl May 2020 - May 2022Warsaw, Mazowieckie, Poland• coordination of the Agency's internal processes (customer experience, administration, HR)• strategy and campaign consulting for the Agency and its clients (SMEs) -
Marketing Product ManagerIcan Institute May 2016 - Apr 2020Responsible for the subscription's marketing strategy, branding and implementation of the marketing activities.Brands: Harvard Business Review Polska, MIT Sloan Management Review Polska, ICAN Management Review.• planning and coordination of marketing campaigns • monitoring the effectiveness of marketing campaigns and their optimization• planning, coordination and ordering of marketing materials, sales scripts, press materials (cooperation with a graphic studio, a team of copywriters, editors, digital, IT, sales, databases, customer service and logistics)• controling and optimization of marketing budget• providing daily support for sales teams (sales force, customer service, call center)• supporting for contractors acquisition• conducting training for internal partners in the field of promotion magazine subscriptions• preparation of reports, statements and other studies relating to marketing activities -
Senior Project ManagerMediatrust.Pl Nov 2014 - Dec 2017Warszawa, Woj. Mazowieckie, PolskaCoordinator of international & local projects (in charge of partnerships, events and strategic consulting) for SME's -
Global Business ConsultantPolska Przedsiębiorcza Jun 2015 - Dec 2016Warszawa, Woj. Mazowieckie, PolskaCo-leader of global acceleration project for with over $1 million budget helping up to innovative Polish startups in their business development and soft-landing in Silicon Valley, London, Tel-Aviv and Shanghai.Support for Erasmus for Young Entrepreneurs projects and mentoring program for AIP Business Link clients. GO_GLOBAL projects coordinator. -
Managing Director & FounderInti Project Management In Education Sep 2002 - Sep 2014Major projects:• Director of Education at Polish-Chinese Business Council - events, marketing and board support• Co-founder at Polish-Chinese Training Institute - study trips and training• Business Development Director at VIAMODA University - co-founder of structures, processes and strategies for international projects, marketing and admissions• international education programs coordination (incl. promotion, sales, local and international events and international students recruitment)
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Events ManagerE-Commerce Polska Oct 2013 - Mar 2014Warszawa, Woj. Mazowieckie, Polska• complex events coordination, including accreditations and sponsorship• organization of seminars, e-Commerce Polska award - contest and gala • organization of international events -
Promotion & Pr Office DirectorWarsaw School Of Economics Apr 2010 - Dec 2011Warszawa, Woj. Mazowieckie, Polska• managing of local and international marketing projects• market analysis, creating and implementing marketing strategies • organization of events• managing team of specialists• media relations• implementing MS SharePoint platform -
Marketing ManagerM. Orlowicz College Of Tourism And Recreation Mar 2004 - May 2010Warszawa, Woj. Mazowieckie, Polska• head of marketing department (market research; preparing marketing plans and budgets, advertising materials and media campaigns, webmastering, PR) • B2B relations, conferences and seminars coordinator • Career Office and International Office coordinator (LLP, Erasmus)
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Branch Manager And District ManagerJdj Bachalski Sep 2002 - Oct 2003Warszawa, Woj. Mazowieckie, Polska• management of educational tourism branch office and language school in Warsaw • local marketing and PR• local projects management
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Marketing Manager And Office ManagerAtj Lingwista May 2000 - Mar 2002Warszawa, Woj. Mazowieckie, Polska• coordination of educational tourism sales office• key account management and international partners relations• marketing and PR (including development of sales agents chain)
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Account Manager In Incentive Travel DepartmentFirst Class Travel Oct 1999 - Apr 2000Warszawa, Woj. Mazowieckie, Polska• preparation and implementation of incoming and outgoing incentive trips and conferences• tour guiding
Anna Głowacka Skills
Anna Głowacka Education Details
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Online Marketing -
Helena Chodkowska University Of Technology And EconomicsManagement & Marketing
Frequently Asked Questions about Anna Głowacka
What company does Anna Głowacka work for?
Anna Głowacka works for Shoper
What is Anna Głowacka's role at the current company?
Anna Głowacka's current role is product marketing 💡 PM 🎯 SaaS.
What schools did Anna Głowacka attend?
Anna Głowacka attended Sgh Warsaw School Of Economics, Helena Chodkowska University Of Technology And Economics.
What are some of Anna Głowacka's interests?
Anna Głowacka has interest in Tourism, Travels And Healthy Lifestyle, Jogging, Squash, Qigong, Cultural Diversity, Higher Education And Healthy Lifestyle, City Breaks.
What skills is Anna Głowacka known for?
Anna Głowacka has skills like Organisational Leadership, Event Management, Marketing Management, Public Relations, Marketing, Training, Management, Program Management, Project Management, Recruiting, Higher Education, Online Marketing.
Who are Anna Głowacka's colleagues?
Anna Głowacka's colleagues are Sara Cyganik, Paweł Mrówka, Wojciech Martynowski, Natalia Ligęza, Arjun Sehy, Marian Krzak, Dawid Gerbisz.
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